Ghana Telecom to be re-branded Vodafone

Vodafone

Reports reaching Mobile Africa indicate that Ghana Telecom has been slated for re-branding after the Easter holidays. This follows a 70% acquisition of the erstwhile state-owned telecom company by Vodafone. The Government of Ghana retains a 30% stake in the company.

Although Vodafone took over the operations of Ghana Telecom since last year, it had retained the Ghana Telecom brand until now. The rebranding is expected to herald a stiff competiton with other leading telecommunications companies in the West African nation.

Ghana Telecom has about 1,400,000 customers which translate into a 17% market share.

Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.

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