State Of The Mobile Web, May 2008

by Opera
2008-06-27 06:23:59 | Viewed 501 times

During the past four months, we have surveyed the people who use Opera Mini in order to tailor our products better. The results of those surveys paint an interesting demographic picture of who uses the Web on a mobile phone. We hope you also might learn from these numbers to understand how we can work together to shape the future of this industry.

Highlights

• In the ten countries examined, male users of Opera Mini greatly outnumber female users. The biggest difference in usage between males and females is in India, where 97.2% of people using Opera Mini to browse the Web are males. The smallest difference is in South Africa, where 1 out of 4 people using Opera Mini are females.
• Browsing the Web on handsets using Opera Mini is most popular amongst the 18-27 year old demographic, but there is some interesting variation between countries. For example, 3 out of 10 Opera Mini users in the Ukraine are under 18 years old. Globally, 13.4% of Opera Mini users are under 18 years of age, 64.5% are 18-27 years of age, 16.7% are 28-37 years of age, 4.4% are 38-47 years of age, and 1% is more than 48 years of age.
• The top 10 sites in each country ranked according to number of users are somewhat different from the top 10 sites in those same countries ranked according to page views. Sites with fewer users but more page views are less common on this report's top 10 lists (compared to the previous report).

Part 1: Growth

Number of Users

Usage of Opera Mini, the world's most popular mobile browser, continues to grow. Every month since its launch in 2006, Opera Mini has seen an increase in users. More than 13 million people used Opera Mini in the month of April, and more than 14.7 million people used Opera Mini in the month of May, which represents a 24.6% increase since March 2008.

Pages Transcoded

Opera Mini users viewed nearly 2.5 billion pages in April and more than 2.9 billion pages in May. In April, each person using Opera Mini viewed 191 pages on average. In May, each person using Opera Mini viewed 200 pages on average. Since March, page views have gone up 21.4%.

Data Consumed

In April, 13 million Opera Mini users generated more than 35.7 million MB of data for operators worldwide. In May, 14.7 million Opera Mini users generated more than 43.2 million MB of data for operators worldwide. Since March, the data consumed went up by 30.4%. Data in Opera Mini is compressed 85% on average. If this data were uncompressed, Opera Mini users would have viewed nearly 288 million MB of data in the month of May.

Part 2: Snapshot: South Africa

• 1 in 4 Opera Mini users in South Africa is female. Proportionally, more women use Opera Mini in South Africa than in any other country.

Top 10 sites in South Africa (# of unique users)

1. facebook.com
2. google.com
3. yahoo.com
4. wikipedia.org
5. gamejump.com
6. greystripe.com
7. youtube.com
8. my.opera.com
9. live.com
10. peperonity.com

User demographics

Male	75.3%
Female	24.7%
Less than 18	12.5%
18-27	62.8%
28-37	17.3%
38-47	6.3%
48+	1.1%

Sports sites

Here are the Top 10 sports sites around the world that are accessed on mobile phones using Opera Mini:

1. livescore.com
2. championat.ru
3. sport-express.ru
4. iplt20.com
5. espn.go.com
6. sportbox.ru
7. skysports.com
8. cricinfo.com
9. sports.3g.cn
10. wwe.com

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