SMS, the happy accident of mobile technology that turns 17 this year, shows no sign of slowing down. In fact, maintains Pieter Streicher, managing director of BulkSMS.com, if anything SMS is going to accelerate its stellar trajectory thanks to increased business adoption.

Texting on a keyboard phone

Figures released recently by mobile maven Tomi Ahonen show that SMS is the most widely used data application on the planet, with 53% of the total world’s population and 78% of the world’s mobile phone users texting. Even in the USA, which was famously late to the SMS game, more than two-thirds of Americans send text messages. If you look at the number of users, SMS eclipses email by 2.6 times, despite email having been around for 39 years.

And all over the world, people increasingly prefer to send SMS messages than to make voice calls. Back in 2007, JD Powers reported the first ever decrease in number of voice calls had taken place in the UK while the number of text messages continued to grow. In 2009 Lightspeed Research reported that 11% of mobile phone users surveyed in the UK don’t initiate voice calls at all, but do send texts. In the US this number is 13%.

There is a range of reasons for this shift, and Streicher argues that one of them is that in this day and age of information overload, SMS is simply better suited to the way we want to communicate, and be communicated with.

Unlike with landlines in previous generations, we aren’t as compelled to answer a mobile phone and are happy to let a call go to voicemail, especially with call volumes increasing. But voicemail is problematic – we don’t always pick them up immediately, it’s not always convenient to take down phone numbers, and sometimes details get garbled. Indeed, the younger generation often switch off voicemail all together.

Compare this to SMS. It’s a simple matter to quickly skim text messages and it can be done very discreetly. All the details are there and can be used immediately or saved for future reference. A 160 Characters study showed that we respond to text messages in five minutes, while we take up to 24 hours to reply to email.

So it seems to make sense that if you are arranging a meet-up with a friend, you’ll text her, the message will get to her even if she is otherwise occupied, she’ll reply as soon as she is able to, and the message will get back to you whether or not you are available at the same time. SMS makes this type of asynchronous communication incredibly interactive and effective, even though it is not strictly taking place in real time.

Increasingly we are seeing this type of asynchronous communication being adopted by businesses. And it’s not only for marketing messages but for day-to-day business communications to customers. This is demonstrated by BulkSMS’s own traffic reports, which show an increase in single SMS messages from companies rather than bulk send-outs. If you need to reach a client, you could make multiple phone calls until you get hold of them, or you could send a single SMS, to be read as soon as the customer is able to.

More and more people are refusing to answer calls that come up as a “private number” because they have been the victims of too many unsolicited marketing calls. But if your company uses a least cost router that doesn’t display an outgoing number, your legitimate calls may also be ignored. Provided an SMS is sent with clear details in the message identifying the sender, and provided your company has a track record of using messaging responsibly, your message is unlikely to be ignored.

In addition, the stats quoted in this article show very clearly that Jane and Joe Soap prefer to communicate via SMS. So it’s madness to try to force them to communicate with your company in a different way to their choosing, especially if it’s a customer services issue.

And SMS isn’t just playing a role in customer-facing communication. The Mobile Data Association, quoted by Ahonen, reports that UK executives receive as many as 40 work-related text messages daily, and consider SMS to be their most valuable time management tool.

Business communication is going to lag consumer behaviour. But modern managers and businesses see the value and necessity of this type of communication – and this will further drive the already rapid growth of SMS.

Opera browser on smartphones

Opera’s State of the Mobile Web Report, published monthly, provides information on the top global trends affecting the mobile Web. The full report is available from http://www.opera.com/smw/ (English only). In addition to a full review of Opera Mini on the iPhone, the report highlights global statistics and reviews the mobile browsing trends in the Commonwealth of Independent States (CIS).

Global trends

• In April 2010, Opera Mini had more than 58.9 million users, a 6.6% increase from March 2010 and more than 152% compared to April 2009.
• Those 58.9 million people viewed more than 26.3 billion pages in April 2010. Since March, page views have gone up 1.6%. Since April 2009, page views have increased 203%.
• In April 2010, Opera Mini users generated over 398 million MB of data for operators worldwide. Since March, the data consumed went up by 0.6%. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 3.7 petabytes of data in April. Since April 2009, data traffic is up 164%.
• The top 10 countries for Opera Mini usage in April 2010 were: Russia, Indonesia, India, China, Ukraine, United States, South Africa, Nigeria, Vietnam and the United Kingdom. Due to Opera Mini on the iPhone launch, the United States leaped ahead of South Africa and Nigeria.

iPhone impact

• In Part 4 of this month’s report, we take a closer look at the impact of Opera Mini becoming available on the Apple iPhone.
• In April 2010, there were more than 2.6 million unique users of Opera Mini on the iPhone (from April 13-30).
• As predicted in last month’s report, the Apple iPhone is the #3 device used by Opera Mini users worldwide in the month of April 2010.
• Most likely due to the interest generated by Opera Mini’s new availability on the iPhone, the United States jumped from #8 to #6 in the top 10 countries list.
• The United States is ranked #1 in terms of Opera Mini users on the iPhone, and the iPhone is the #1 handset used by Opera Mini users in the United States, well ahead of BlackBerry (which previously occupied the top spot).
• The United Kingdom is ranked #4 in terms of Opera Mini users on the iPhone, and the iPhone is the 5th most popular handset used by Opera Mini users in the United Kingdom.
• Russia is ranked #7 in terms of Opera Mini users on the iPhone, but the iPhone is not one of the top 10 handsets in Russia according to Opera Mini usage.
• Countries outside of the top 10 where Opera Mini on the iPhone has become popular include: Japan, Germany, France, Canada, Netherlands, Italy and South Korea.

CIS trends

• In Part 3 of this month’s report we look at countries in the Commonwealth of Independent States (CIS). The top 11 countries using Opera Mini in that region are Russia, Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan, Kyrgyzstan, Moldova, Azerbaijan, Tajikistan and Turkmenistan.
• Some numbers: From April 2009 to April 2010, page views in the top 11 countries of the CIS increased by 84%, unique users increased by 63% and data transferred increased by 97%.
• Growth rates in the CIS: Turkmenistan and Kyrgyzstan lead the top 11 countries of the region in terms of page-view growth (508,484.1% and 663.9%, respectively). Turkmenistan and Kyrgyzstan also lead the top 11 countries of the region in growth of unique users (194,769.2% and 551.2%, respectively). Armenia leads the top 11 countries of the region in page views per user, with each user browsing 1085 pages on average each month.
• In the CIS, the big winners (as usual) are Vkontakte, Mail.Ru, odnoklassniki.ru, Yandex and Google.
• Opera Mini users in the CIS generally prefer Nokia handsets, followed by Sony Ericsson and Samsung.

What we say

“While many iconic smartphones are superb web-browsing tools, today it is possible to make nearly every phone capable of browsing the Web gracefully,” said Jon von Tetzchner, Co-founder, Opera Software. “Because the number of mobile-web users will eventually dwarf wireline users, making the Web works flawlessly only on a handful of mobile devices is to turn our collective backs on more than a billion new users. We believe access to the Web is a universal right, and as more companies embrace developing sites for the wide spectrum of mobile-web users, we will come closer to that goal than ever before.”

About Opera Software ASA

Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is
renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/

Free SMS to Ghana ads on Facebook

If you are a regular Facebook user in Ghana, you would have noticed recent free sms ads like the ones shared to the left of this article. One of the companies advertising free sms to Ghana is SMSGH. SMSGH owns a platform for free sms at lite.mytxtbox.com

Alex Adjei Bram is the General Manager (Sales/Marketing) of SMSGH.COM
I chatted with him recently to ask about their new free sms services and to know the catch behind it as well as how they intend to make considering several free sms websites have failed in the past.

Oluniyi: I’d wanted a few questions about your free sms service.

Alex: Ok

Oluniyi: What’s the business model? Do you want to harvest people’s mobile numbers and then blast ads to them?

Alex: No

Oluniyi: As you know, nothing is really really ever free and considering you are spending money to even advertise the service.

Alex: Ha Ha Ha Ha. The messages are paid for by advertisers.

Oluniyi: Oh okay. Ad driven.

Alex: Yeah

Oluniyi: …but several of such websites have failed in the past. What makes you think you would succeed? What makes yours different?

Alex: Advertisers who use http://pro.mytxtbox.com can place SMS ads with specific keywords.

Oluniyi: Ah. Yours is sort of targetted. Since you mentioned keywords, that implies that the messages flowing through your systems are scanned for words. What about privacy issues?

Alex: Privacy for users or privacy for advertisers?

Oluniyi: For users.

Alex: It’s the standard website privacy policy we’re running on but users’ details are not disclosed to advertisers.

Oluniyi: I see.

Alex: Have you tried it yet?

Oluniyi: Trust me. It tested it the first day I came across it. How has the reception been?

Alex: Somewhat overwhelming.

Oluniyi: Really? That’s impressive.

Alex: We’re currently doing 4 messages every minute. We hope that once a recipient mass is built advertisers can ride on that to market their products.

Oluniyi: At the rate of patronage you described as “somewhat overwhelming”, how do you see your free sms service in 3 months’ time?

Alex: At this rate we may hit 3 msg/ sec in 3 months time. Could even be way more.

Oluniyi: Impressive.

Alex: I would love for you to try it out. Register an account at pro.mytxtbox.com We’ll top you up with some credits and then you can give us some feedback.

Oluniyi: Google has recently turned attention to your market audience. How do you find the competition from Google?

Alex: It’s going to be exciting. Google being an international brand and all. We hope they will bring some good competition to the industry.

Oluniyi: Why exciting, considering Google is a MEGA competitor?

Alex: We’re very excited.

Oluniyi: You have not stated the cause of your excitement. …in relation to Google.

Alex: Google will bring some good attention to the industry. We think we are good too… They have some pretty good products.

Oluniyi: Good enough not to be worried about competition from Google. I see.

Alex: No. We are not at all worried.

Oluniyi: So how effective and relevant is SMS advertising from your years of experience in Ghana?

Alex: It’s very effective.

Oluniyi: Does your service offer any means of measuring effectiveness?

Alex: And yes quite relevant too. Most of the time via reply short codes. We usually record an average of over 6% response which is far better than radio, TV and print put together. But SMS needs to be used right when applied wrongly responses are even in the negative. That’s the challenge of the industry.

Oluniyi: In that case, what help do you offer to your clients on how to use SMS marketing effectively?

Alex: Apart from our free marketing guides and other literature we deploy apps that help users utilize SMS effectively.

The message read:

New! Free SMS in Gmail
Send free SMS directly from Gmail – just enter a phone number and click Enter. SMS replies come right to your Gmail inbox.
This service is now available for mobile phones in Ghana.

The free SMS can be sent directly from within Gmail once the user logs in, as seen from the screenshot below:

Free SMS in Gmail. Snapshot from Gmail.com

According to Google:

Sending a message is free from Gmail to any phone. When replying with an SMS from phone to Gmail, you will be charged a regular SMS rate by your mobile provider. Gmail SMS is currently available in Ghana with MTN, Zain, Tigo and Kasapa.

However, efforts to try out the new service on MTN, Zain and Vodafone have so far failed as can be seen from the screenshot below. The numbers were whitened due to privacy concerns but the network codes can be clearly identified:

Gmail free SMS to Ghana failing so far.

Gmail is a free, advertising-supported webmail, POP3, and IMAP service provided by Google.

UPDATE: Google has since fixed the bug.

The entire kit cost N18,650:

• HSDPA USB stick: N8,500
• MTN SIM: N150
• Airtime: N10,000 (24/7 monthly plan)

The MTN agent asked for an ID and passport photo. As I had no prior knowledge they would demand this, I was only fortunate that I always carried a driving licence and spare passport photos in my wallet everywhere I go, for times like this. Be informed. Also, I was made to sign a fine print containing their terms of service.

The device

MTN Nigeria 3G pack

Branded as MTN F@stlink E156G, the USB stick is essentially a Huawei E156G with the following specifications:

• HSDPA/UMTS 2100MHz – it can connect to just about any 3.5G cellular network in the world if it were unlocked.
• EDGE/GPRS/GSM 1900/1800/900/850 MHz – it can connect to just about any GSM cellular network in the world if it were unlocked.
• HSDPA service data rate up to 3.6Mbps – real life speeds would vary
• SMS service – users can send and receive text messages when using the bundled software
• Micro SD card slot – it can take a Micro SD of up to 4GB capacity and thus double as a USB drive
• Plug and play – there is no need to install software from a CD. The software bundled on the device would have to be installed though, for PCs and Macs.

Before you decide to buy, the device has the following system requirements:

• Windows 2000 SP4, Windows XP SP2, Windows Vista. I am safely assuming it would work well on Windows 7. Also, I got it to work on Ubuntu 9.10
• Mac OS X 10.4 and 10.5 with latest upgrades
• Hardware system should meet the recommended requirements for the installed OS version
• Display resolution: 800 x 600 and above
• Standard USB interface

The software
Branded MTN F@stlink, it offers 7 tabs, namely:

• Connection: this is where the user initiates a connection or disconnection to/from the MTN network
• Statistics: offers a detailed break-down of data usage and includes a graph
• Message: enables the user to send/receive text messages and manage existing messages
• Phonebook: an address book that saves contact details.. Record include Name, Mobile Number, Office Number, Home Number, Email address and Remarks.
• Airtime: enables the user to check and load airtime. It is divided into postpaid and prepaid, to cater for both market segments.
• Internet: a click on this loads the default web browser
• Bundle plan: enables the user to select which of the bundle plans to subscribe to, and check the status of an existing bundle. This service is for prepaid subscribers only. The confirmation is via a text message.

The bundles
MTN Nigeria offers 3 data bundles:

• 24/7 Monthly Plan: this is the ultimate plan from MTN and comes with a 3GB data cap but is available 24 hours every day within a 30 days period. It goes for N10,000 per month. This bundle is ideal for heavy users.
• Nite Plan: this is usable only from 10pm to 5am and also comes with a 3GB data limit but costs only N2,500 monthly. This bundle is ideal for surfers who have a day job and can afford to stay awake all night.
• 24 hours Daily: this is clearly targetted at the occasional web surfer and comes with a meagre 50MB data cap. It costs only N500.

The service
I subjected the mobile broadband service to a speed test at the time of writing using speedtest.net; the following screenshot shows the highest speed I got. Note that speedtest.com used Vodafone Ghana’s server for the test.

The results shown in the screenshot above just about represent an average of the several tests I carried out. It shows that MTN Nigeria offers a download speed of about 0.43 Mb/s and a miserable upload speed of 0.06Mb/s as well as a high latency of 366ms.

This means, upload heavy data using the mobile broadband service would be a slow experience and making phone/video calls via the Internet would be less than ideal due to the high latency as seen from the ping test.

The coverage
It is critical to confirm 3G coverage in your locality before opting for MTN’s mobile broadband service for therein lies the key to the advertised speeds. From the marketing flyer attached to the kit:

3G service is currently available in most part of Lagos, Abuja, Enugu, Port Harcourt, Kano, Benin, Ibadan, Kaduna, Onitsha, Aba, Asaba.

MTN also offers an extensive EDGE coverage that is even more nationwide. EDGE which offers a fairly fast connectivity is available where there is no 3G coverage.

The bad
The MTN mobile broadband service was not without hiccups, at the time of extensive use.

• Intermittent disconnections: The service simply went off occasionally and connection could be re-established by disconnecting and re-connecting from the network. At other times, the downtime lasted over an hour.
• SSL traffic: Occasionally, it was impossible to access secured websites. All access to URLs starting with https:// were in possible and thus secured chatting programs like Yahoo Messenger and Skype failed to connect too. This error typically occurred at mid-mornings.
• Not all websites were accessible: Even when the mobile broadband service was at its peak of performance, some websites were not accessible despite repeated attempts. The persistent error message was: “No suitable nodes are available to serve your request.” A work-around this was to use a proxy server.
• The offered data bundles are not very flexible as users’ choices are limited. Heavy users are forced to subscribed to the 24/7 monthly plan for N10,000 even if they would need less than 3GB monthly.
• It is difficult to know the status of usage after crossing the 1GB milestone. Checking your data usage via SMS thereafter does not offer an exact figure of used data but simply states that 2GB has been used. It is thus difficult for the user to know when usage is getting close to the 3GB limit.

The verdict
MTN Nigeria’s mobile broadband service offers high-speed internet connectivity much of the time and is worth buying where mobile connectivity is needed or fixed broadband options are not available provided the user can live with the few annoyances highlighted above.

Note: it is possible to enjoy the broadband service from MTN without buying their F@stlink modem. One could either browse on the (smart)phone itself or use it as a modem. When using the phone as a modem, the user would need the following:

• a 3.5G-capable mobile phone
• modem driver & dialling software: these are typically provided on a CD bundled with the phone, by the phone manufacturer, or can be downloaded via the Internet
• a means of connectivity the phone to a computer: whilst bluetooth is usable, USB is ideal. Infrared is archaic.
• an MTN data bundle subscription

Backstory*:

• I have used the MTN Mobile Broadband service extensively before buying their F@stlink modem, using Nokia smartphones as modem and have experienced the high speed in Lagos, Ibadan and Kaduna. EDGE worked in Zaria.
• MTN branded complimentary gift items accompanied the broadband kit: a pen and a writing pad.
• I did not have enough time to read the terms before signing and so not sure about what it contains.

*The info in the “backstory” section, are what I considered too trivial to add into the main body of the review but useful enough to share with you.

Did you find this review useful, feel free to share this blog with others. Do you have an additions or questions about this review, add these using the comments area.

The innovative event already has a long roll-call of speakers and facilitators, and has special round-table sessions that would enable every delegate to participate in the discussions. The official website for Mobile Web East Africa is at www.mobileeastafrica.com

The first 40 delegates would receive a free copy of the current edition of MobileWorld magazine, courtesy Mobile Africa.

Mobile World delivers cutting edge mobile communications news, information technology, reviews, essential tips, and information on existing and new equipments, gizmo’s, gadgets and provides a fresh perspective on current events as relevant within the global communications market.

The current edition of MobileWorld magazine

The current edition includes:

• Nigeria hits 67 million subscribers …now Africa’s No. 1 telecoms market – ITU (cover story)
• Ndukwe is Nigeria’s Father of Telecom Revolution
• Midwifing a knowledge-driven economy, the MTN example
• Lagosians endorse Multi-Links Telkom’s Ev-Do Product & Services
• Safaricom launches Dynamic Discount tariff
• Zain, EMS and RIM introduce the Blackberry Solution in Ghana
• Vodafone, Zain, MTN, Tigo, Glo Mobile and their competition in Ghana by Oluniyi David Ajao
• and much more…

MobileWorld magazine is a publication of Instinct Media, a UK-based publisher.

MTN 3G pack. Photo by Oluniyi David Ajao.

I recently picked up an MTN “Exclusive 3G Pack” for 100 Ghana Cedis (about $69) and have used it extensively for about 14 days mainly in Accra. The information below is based on some of my experience using the mobile broadband service.

The 3G pack contained:

• an MTN-branded Huawei E160E USB stick
• an MTN Internet SIM

Technical Specification

Find the technical specifications and some explanation of the USB device, below:

• Network: HSDPA/UMTS (850/1900/2100MHz) & GSM/GPRS/EDGE (850/900/1800/1900MHz). This means the device can work across most GSM networks, globally.
• Speed: It supports 3.6Mbps HSDPA services. Since MTN offers connectivity over a 3.5G network, users can experience theoretical speeds of up to 3.6Mbps which is very high by today’s best standards.
• Memory: Micro SD Card Slot. It supports up to 4GB storage when a MicroSD card is placed in the included slot and therefore the device can double as a USB storage device.
• Communication: SMS services – users can send and receive text messages through the software bundled with the device. Though the device can support PC voice, the function is not enabled by MTN.
• Support data statistics: The bundled software offers extensive graphical statistics.
• Plug & Play: it works almost as soon as it is connected to a PC or Mac. It requires no seperate CD installation software.
• Cross-platform: Support Windows 2000, Windows XP, Windows Vista and Mac Operating Systems. From my tests, I also got it to work on an Ubuntu desktop version operating system.

MTN F@stlink software

A screenshot of MTN F@stlink software.

Installing the device was a fast and straight-forward process. The easy-to-use MTN F@stlink (the dialling software) was soon installed.

MTN F@stlink comes with the following features:

• Connection: allows users to connect and disconnect to the Internet
• Statistics: displays real-time statistics whilst the user is connected to the Internet and also includes a daily, monthly and yearly data counter.
• Text: enables the user to send and receive text messages as well as manage existing text messages.
• Phonebook: a simple contact management system that includes the following fields – Name, Mobile Number, Office Number, Home Number, E-mail Address.
• Airtime: enables the user to check existing data balance and as well as load a regular MTN airtime voucher.

MTN Internet SIM

The special SIM card bundled with the MTN “Exclusive 3G pack” had 2 Ghana Cedis airtime preloaded with amounted to 50MB data. Since this was a special SIM, the Internet tariff is lower, compared to the normal MTN SIMs. In order to compare the data tariff with that of Zain, I loaded 30 Ghana Cedis airtime and the total data derived amounted to 1.2GB. 400MB of data was credited each time I loaded a 10 Ghana Cedis airtime voucher. Note that “Zain Lite” Internet package offers only 1GB of data for 30 Ghana cedis.

The MTN Internet SIM is restricted from making or receiving calls by MTN even though it comes with a regular MTN mobile number. Calling the number, one hears the ringing buzz but there is no reaction on the PC nor any notice of a call. One hears an error message when a call attempt is made from the Internet SIM.

I tried the special SIM on a mobile phone and it worked normally with the exception of not taking nor making calls.

Usage

An MTN 3G package. Photo by Oluniyi David Ajao.

I tested the connectivity from McCarthy Hill area in Accra and experienced a signal strength that varied between 95 and 99%, with real download speeds reaching 1.8Mbps. MTN Ghana’s website www.mtn.com.gh loaded the fastest since they host their own website. Real speeds elsewhere might vary according to the time of day (peak or off-peak period), number of people connected to a particular base station, speed of travel (if the user is in motion), and signal strength.

Much of Accra is covered by MTN’s 3.5G network with EDGE filling the gap in patches without 3.5G. Using the service on the outskirts of Accra where only GPRS is available, speeds did not exceed a meagre 5kbps. This implies that MTN Broadband is best used where there is 3.5G network coverage.

According to MTN Ghana’s website:

MTN 3G service is available in Accra, Tema, Kumasi, Takoradi, Tarkwa, Bogoso, Ho, Koforidua, Cape Coast, Kasoa, Winneba, Tamale, Sunyani, Kenyasi, Techiman, Obuasi, Bolgatanga, Wa, Prestea, Damine, Ntoroso, Bibiani, Besomtwi, Bekwai, Aflao, Chirano and still counting.

In summary, MTN’s Mobile Broadband service is ideal is for home or small business users who have limited data usage but want to experience the high speed 3.5G technology offers. The entry fees are affordable as are the data tariffs. It is advisable to check if your area has 3.5G coverage before getting on board. You can do so by manually scanning the networks from a 3.5G phone.

MTN offers another device for connectivity, aside the USB stick:

3.5G F@stLink Router
MTN 3.5 G F@stlink router is a 3G cellular modem,which has an embedded wireless hotspot, with four Ethernet ports and a traditional phone jack. It is perfect for home or small offices and allows a user to sharea connection with multiple users. The router may also serve as a modem using the USB slot to provide a single connection to the user.

Did find this review useful or otherwise? Share your thoughts in the comments area.

Glo Mobile is set to launch in Ghana soon

Glo Mobile’s entry into Ghana comes at a time when Ghana’s mobile communications industry appears to be saturated already. For a population of about 22 million people, there are presently five active mobile telecommunications services viz: MTN, Tigo, Zain, Vodafone & Kasapa. Records obtained from the National Communications Authority (NCA) website indicate that the 5 cellular networks share some 14,242,476 subscribers amongst themselves in this order: MTN – 52%; Tigo – 23%; Vodafone – 14%; Zain – 9%; Kasapa – 2%. The existing mobile phone service providers already cover all the geographical locations that matter in Ghana with network coverage reaching virtually every human settlement that has a sizeable population or is of some economic importance.

Glo Mobile thus has a very tall order to make enough impact as to attract a sizeable market-share. Despite the obvious challenge, one is safe to assume that Glo Mobile has a strong strategy that would enable them penetrate the sophisticated and relatively matured market. It helps to add that Glo Mobile has the aim of becoming the largest telecommunications provider in Africa. According to media reports, Glo plans to capture 30% of the current 11 million subscriber market within 18 months of launch. My attempt is thus to forecast their entry strategy based on the mobile revolution Glo Mobile has caused in Nigeria, since 2003.

Branding

Glo Mobile has already made its presence felt in Ghana with several branding efforts since 2007 starting with its support of Ghana’s hosting of the 2008 African Cup of Nations.

A Glo-branded bus stop in Accra reading: 'imagine... a day when Ghana is all green'. Photo by Oluniyi David Ajao

In December 2008, Glo Mobile Ghana contracted a five-year sponsorship deal with Ghana’s Premier League until the end of the 2013/14 season. The league has since been known as Glo Premier League.

Glo is a sponsor of Ghana’s senior national football team- the Black Stars and also sponsors the CAF African Player of the Year Award.

Glo Mobile has some banners and billboards at the international airport, as well as other important parts of the capital city Accra.

Internet

The dynamics of mobile phone service has changed globally, over the past few years. Mobile phone networks have now evolved into full telecom service providers with services including telephony, entertainment and internet services. Internet services is where Glo Mobile has the strongest trump card in Ghana. It’s parent company – Globacom – has already launched it fibre optic connectivity’s (Glo-1) landing in Ghana. The cable is expected to carry huge internet bandwidth from Nigeria, through Ghana, to western Europe and vice versa. This automatically gives Glo Mobile Ghana access to unprecedented internet connectivity speeds. The existing fibre servicing Ghana called SAT3 is shared among most Internet Service Providers (ISPs) in Ghana yet Glo-1 (solely owned by Globacom Ltd) has more than 5 times more capacity than SAT3. I expect Glo Mobile Ghana to maximize the use of the Internet capacity by rolling out a 3.5G network at the very least, and offer juicy internet service bundles. All things being equal, the Internet connectivity speed would exceed the highest capacity of any other current service provider.

Voice

I expect Glo Mobile to offer very competitive voice tariff plans as well as all the value added services possible on a 3.5G network: video calling, voicemail, voice sms, call forwarding, call conference, call divert etc. Phone services offered at the right pricing would attract subscribers to Glo Mobile. One waits to see how Glo can beat Kasapa, in the tariff arena.

Coverage

Network coverage is one area Glo Mobile has reportedly resolved to take the lead in Ghana. Focusing on offering a very wide network coverage can put Glo in a good position to acheiving its ultimate aim. One expects that they would choose the initial towns they cover sensibly, considering that existing networks already cover much of Ghana.

Promotions

One area I expect Glo to explore is offering mouth-watering promotions in a bid to attract new subscribers. The market is already awash with promotions from existing networks offering: cars, houses, cash, mobile phones etc. I expect Glo Mobile to announce promotions that are bigger than existing ones. In this same area, I expect free night calls, free network text messages, and occasional heavy discounts on call tariffs.

Choose your number

Since Glo Mobile would be a new cellular network, one expects that they would auction memorable phone numbers, and allow new subscribers to choose their own phone numbers, based on availability. This also helps to endear those who want to jump ship from other cellular networks or just want an easy-to-remember phone number.

If I am allowed to be selfish, I would expect Glo Mobile to offer a 3.5G network in my residential area considering that none of the existing GSM networks does so.

In summary, I have very high expectations of Glo Mobile Ghana, going by the experience of their parent company in Nigeria and their aggressive drive to be the number player in Africa. Existing success makes their ultimate vision a realistic one.

Nokia N97 mini

Also this week, Nokia N97 mini makes its big debut in stores. With its stainless steel cues, the Nokia N97 mini is designed for style-conscious people who are active with social networks. The device features a tilting 3.2″ touch display, QWERTY keyboard and fully customizable homescreen. The Nokia N97 mini features same software with the Nokia N97 and will be in stores with an estimated retail price of EUR 450 before taxes and subsidies.

“In September, 2009, we exceeded 2 million Nokia N97 devices sold, and now introduce the Nokia N97 mini, underscoring the success of the design. We have also listened to consumer feedback about the performance of the device. The Nokia N97 software update 2.0 is a way for us to optimize the device and add new features and functions,” said Jose-Luis Martinez, Vice President, Nokia Nseries. “We are also excited about the early feedback that we have received on the Nokia N97 mini, which carries a very similar feature set to the original Nokia N97 and comes in a pocket-friendly size for those out and about.”

Among the new experiences available with the free 2.0 software update are:

• ‘flip scrolling’ has been added in the entire user interface, making scrolling in all views very smooth
• shortcuts to personalized homescreen
• Ovi Maps 3.1 with 3-D maps
• Nokia e-mail (Nokia Messaging)
• Ovi Contacts
• Ovi Store.

Nokia is constantly updating and enhancing its devices with new features, functions and fixes so people can get even more out of their Nokia device even years after buying it. Nokia owners can automatically check for new software by going to Menu > Applications > SW Update and enable automatic checking, or visit http://www.nokia.com/softwareupdate to download the version that is best for them. Additionally, MyNokia members will also receive an SMS when their local version of the software becomes available. People can register to the service at www.nokia.com/mynokia.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways – fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

MTN

The two companies have teamed up in a bold move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN’s 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more.”

It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89,3 billion in 2006, worldwide.

One of MTN’s new content streams will be the 2010 FIFA World Cup™ of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup™ content on subscribers’ handsets, including soccer match news, fixtures, match results as well as team and group profiles.

The appointment of IMImobile as a strategic managed services and hosting partner follows an extensive review of MTN’s mobile content and media services landscape across its global footprint.

MTN is now aligning its mobile content and media services strategy across its 21 markets in Africa and the Middle East to standardize and enhance its media content offerings to its subscribers.

MTN also wants to capitalize on the rapidly converging data content and voice market, with Africa, the Middle East and Latin America poised to witness the highest growth in revenue as additional mobile data services are being deployed in these regions.

Nozipho January-Bardill, MTN Group Corporate Affairs Executive, says IMImobile was selected from a group of major global telecom software and service providers because of the scalability of its technology platforms and proven managed services business model.

“IMImobile’s value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services.

“We have found a partner in IMImobile that has the insight and expertise of the appropriate managed service business model and technology solution necessary to continue to deliver premium content and services to our customers,” said January-Bardill.

MTN has already introduced a number of exciting products and services on its portal and on www.mtnfootball.com during the FIFA Confederations Cup in June this year. This content is currently being archived to allow football fans to re-live the moment long after the games.

IMI mobile will deploy its Service Delivery Platform (SDP), including its industry leading DaVinci Content Management System (CMS). The content strategy includes tailoring content for local consumer preferences, including French and Arabic as well as exploiting MTN’s sponsorship of the 2010 FIFA World Cup™ through www.mtnfootball.com.

Vishwanath Alluri, Founder and CEO of IMImobile said: “This is a major commercial milestone for IMImobile as we continue to build our offering to support leading operators worldwide. To be chosen by MTN as their strategic partner ahead of a strong list of competitors is testament to our unique service which is based on industry leading technology platforms, content management expertise, a managed services and SaaS business model combined with 24/7 technical support and strict SLA compliance. We are excited by the opportunity and are looking forward to helping MTN achieve its objectives of creating substantial additional revenue streams.”

MobileWorld Telecom Africa Awards

MobileWorld magazine, a leading telecommunications publication, which focuses on Africa, has announced plans to stage its first awards for the telecommunication industry in the continent.

According to a statement released by Instinct Media, publishers of MobileWorld magazine, the award ceremony is billed to hold in London, United Kingdom and will feature 19 categories covering various aspects of the telecommunications industry.

The Group Chief Executive Officer, Instinct Media, Mr. Akin Naphtal, said the award was aimed at recognizing the great strides made by individuals and firms in the continent that have helped fostered growth of the sector.

He added besides the recognition of the strides made in the continent in telecommunication development, the event would further expose the investment potential of the great continent so that development would continue to reach people everywhere in Africa.

The awards, among others, will recognise the best fixed line operator, Internet Service Provider, mobile operator and vendor of the year. Some other categories of award include African Regulator of the year, African Phone of the year and value added services company of the year.

Naphtal said the awards would also recognize contributions made by government at providing effective regulation in their various countries and would also feature regional performances among operators.

“We want to recognize and celebrate those who have contributed immensely to the growth of telecommunications in Africa. We see the telecommunications revolution happening in virtually all parts of the continent-Northern, Eastern, Southern and Western Africa – and want celebrate those that are behind this,” Naphtal stated.

In addition to recognizing the primary services offered to users, Naphtal said the awards intended to also identify and reward the strides made by telecommunication companies in bringing about mobile money and electronic payment revolution in Africa and would therefore have a special category for this.
He noted that telecommunications growth had become the cornerstone upon which many other sectors have derived their development.

Instinct media said the ceremony itself promises to be a world class event that would have strong African presence of Africans both within the continent and the diaspora

The firm added that nomination had started already and that it would soon unveil those in contention in the various categories.

Nokia N96 is a mobile TV compatible handset

With DStv Mobile from MTN innovation, 11 channel bouquet are available including Africa Magic, SuperSport, Cartoon Network, BBC & CNN which are currently only accessible through television sets can now be easily accessed   by MTN customers in Accra & Tema on their mobile phone

The  DStv Mobile from MTN was launched at an impressive ceremony at Rhapsody in the Accra Mall to introduce the latest innovation from MTN to  customers and the public.

The launch of the DStv Mobile from MTN follows a chain of exciting services and products launched by MTN since the beginning of 2009.
Some of the innovative products include the community phone aimed at ensuring that MTN subscribers reach their relations in the remotest areas of Ghana with the MTN experience. The 3.5G technology was also introduced services like Video Calling which enables customers to see people they talk to as well as things they need to see, others are the MTN Mobile Broadband & MTN Loaded. The 3.5 G product was introduced with a variety of features to provide enhanced mobile telephony for MTN customers There was also the new network code, 054, to enable more people join the MTN family.

MTN Mobile TV has been introduced at a time when the world is looking forward to South Africa 2010 with much excitement. The prospects of seeing the beautiful game on mobile handsets increases the  thrill for the forthcoming global soccer event.

As the lead sponsor of, South Africa 2010 MTN is working to bring the soccer fiesta as close to its customers as possible. The  DStv Mobile from MTM, a service which transforms mobile phones into a mobile TV enable football lovers follow every detail of the event conveniently via their phone.

In a message to Ghanaian MTN customers CEO of Digital Mobile Television International DMTV Francois Theron expressed his excitement about the introduction of the Mobile TV in Ghana. He said plans are underway to ensure that subscribers get the best available and relevant programmes.  He added that “In a few weeks we will show all the matches of the 2009 Confederations Cup and later this year in August we will show LIVE matches of the English Premier League.”
The General Manager for Nokia West and Central Africa, Mark Pritchard, also said that Nokia is especially pleased to work together with DMTV and MTN, to offer consumers 12 months access to DSTV Mobile when they purchase a compatible handset.  He said some of the compatible handsets are Nokia N96 and N77, Nokia N79, N85, N86, N97, E75 and 5800.

MTN would continue partnering with strategic stakeholders and experts like these to bring innovative products and world class telecommunications to Ghana.

MTN continues to lead with even more innovative products for the benefit of our cherished customers and the public.

A mobile phone connected to a laptop computer. Image courtesy allaboutsymbian.com

Long before mobile phones became popular in Ghana, fixed lines offered by the national operator Vodafone Ghana (then known as Ghana Telecom) and to a limited extent WESTEL, were widespread among businesses, government offices, organizations and private homes of the elite. When Vodafone introduced dial-up internet and later broadband using ADSL technology, it was a natural progression for most to simply continue relying on Vodafone for connectivity. In Ghana today, most still rely on Vodafone despite the wide range of other options. Matter of fact, most ISPs rely on Vodafone for Internet bandwidth. This is because a certain submarine cable (SAT3) offers super-fast Internet connectivity, at very competitive rates, as compared to connectivity via satellite (VSAT). Most ISPs thus find it economical and technically sensible to route their International traffic via the SAT3 system. The downside is that Vodafone retains exclusivity over that submarine cable and therefore any technical problems from Vodafone directly related to that cable affects all ISPs relying on them for international network connectivity. It thus turns out that majority of the populace rely on Vodafone directly and indirectly, for international bandwidth.

Having created this background, I will explain what is happening as I type this. My main means of Internet connectivity has been down for about 24 hours now. My ISP relies on Vodafone for international connectivity. I have reliable information that Vodafone customers are still able to connect to the internet, albeit at very slow speeds. I am thus forced to switch to MTN and Zain. I have always used MTN for connecting to the Internet, when I am away from my base, or on the move. One might then wonder, why not simply switch to MTN permanently? Cost is the deterring factor. Mobile internet is usually expensive, in this part of the world and that pushes it to the background as backup. It plays that role excellently.

At this point, it is necessary to point out that the main cellular operators MTN, Tigo, Zain have their own international gateway for voice and data traffic and as such do not rely on Vodafone. Thus, downtimes from Vodafone do not usually affect the mobile operators and vice versa.

The following factors make mobile networks viable backups for Internet connectivity:

No monthly fees
What makes mobile internet unusable as the main means of Internet connectivity is what makes it perfect as a backup. Their pay-as-you-go model ensures that users only pay when they connect. There are no monthly fees nor connection fees.

Hardware ubiquity
Mobile phones that come embedded with at least GPRS modems are now mainstream. Users thus do not have to invest in additional hardware but simply need to connect their mobile device to their computer, install the necessary connectivity software and they can connect to the Internet within minutes.

Speed

With the right network and equipment, users can achieve speeds that Vodafone cannot offer to end users at this time. MTN and Zain offer theoretical speeds of at least 3.6 Mbits/s since their respective networks use 3.5G (HSDPA) technology in Accra, Tema and Kumasi. In addition to being within 3.5G coverage area, a user needs a 3.5G compatible mobile equipment (handset or data card) to be able to experience the high speed. Where there is no 3.5G coverage, the connection automatically switches to 3G, EDGE or GPRS, in that order. The lower technologies offer much lower speed with GPRS connectivity speed being comparable to the old dial-up system.

3.5G is still relatively new in Ghana, and as such, coverage is still being expanded into other parts of Ghana. Tigo and Vodafone have already contracted their respective network upgrades to their hardware partners.

Be aware

It is important to note that data rates on mobile networks in Ghana are relatively high. It is thus necessary to watch your data usage and limit your use to essential web activities. Also, some of the cellular networks do offer monthly bundled packages in addition to the pay-as-you-go pricing.

Nokia N97

The highly anticipated Nokia N97, Nokia’s flagship mobile computer, will begin selling in June in more than 75 countries. Along with a tilting 3.5″ touch display, QWERTY keyboard and a fully customizable home screen, the Nokia N97 will offer instant access to the full range of Ovi services.

“The Nokia N97 is an important step towards our vision of delivering a highly personalized Internet experience,” said Jonas Geust, Vice President and head of Nokia Nseries. “Fuelled by a multitude of music, maps, games, media and applications via Ovi, the Nokia N97 transforms the Internet into an experience that’s completely tailored to the tastes and interests of its owner.”

The Nokia N97 is Nokia’s first device to feature a personalizable home screen, which can be customized with a range of widgets which bring live information directly to the device. These widgets include key social networking destinations like Facebook and Hi5, news services like the Associated Press, Bloomberg and Reuters, as well as shopping and weather information. The Nokia N97 is the first device to ship with the Ovi Store, which offers easy access to applications, games, videos, podcasts, productivity tools, web and location-based services, and much more. Ovi Store has paid and free content from a range of global and local content providers and developers, including Paramount Pictures, Facebook and Qik, as well as a selection of Twitter applications.

Enjoy your upgrades
The beauty of this Nokia device is that taking it out of the box is just the beginning. As with any computer, people can constantly improve and refresh their Nokia N97 with new features, functions and fixes so they can do even more with the device. An exciting roadmap of new features and functions is planned to roll out in the second half of 2009.

Entertainment ensured
The Nokia N97 also has direct access to the huge catalogue of music in the Nokia Music Store. With multiple high-speed connectivity options and 32GB of storage (up to 48GB using a microSD card) it is possible to directly download and store tens of thousands of songs on the handset. And you can listen to your favourite music on the Nokia Bluetooth Stereo Headset BH-905, which Nokia also launched today. This headset brings crystal clear sound, eliminates background noise, and is the ideal accessory for listening to music and making calls on the Nokia N97, as well as being compatible with a diverse range of other mobile and music devices.

High-quality images and video clips at 30 frames per second (fps) can be captured using the 5 megapixel camera with integrated Carl Zeiss optics. Images can also be geo-tagged to specific locations and shared instantly with friends or uploaded online via Ovi Share, Twitter or Flickr.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways – fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

Opera Mini

Opera Software ASA has again released its latest State of the Mobile Web report. The report provides information on the top global trends affecting the mobile Web. In addition to the top global trends and country snapshots, the report highlights trends in Africa and aggregate operator data for the top 10 countries.

On a global scale, Opera Mini usage in Nigeria continues to surge, pushing past Poland and taking the #9 spot.

The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Egypt, Kenya, Libya, Zambia, Tanzania, Cote d’Ivoire, Mozambique, Namibia, Ghana and Gabon.

From April 2008 to April 2009:

• Overall page-views in the top 12 countries listed increased 422%.
• Overall unique users in the top 12 countries listed increased 169%.
• Overall data transferred in the top 12 countries listed increased 348%.

Important milestones

• Since the last spotlight on Africa in September 2008, Nigeria jumped from #4 to #2 and Zambia jumped from #9 to #6. Mozambique, Namibia, Ghana and Gabon are new to the spotlight.
• Growth rates continue to soar in Africa–especially in Libya, with 4,155% user growth since April 2008, and in Nigeria, with 2,353% user growth since April 2008.
• Kenya leads the top 12 countries in page views, with each user browsing 372 pages on average each month.

Operator data trends

• Customers of U.S. operators view more data-intensive pages than subscribers in any other country. The average page viewed over U.S. operator networks is approximately 32 KB compressed or almost 320 KB uncompressed.
• Operators in the Ukraine were the big winners. Their customers view 582 pages per month, on average. Ukraine operators also sport the highest data transfer per user at more than 10 MB per month compressed. This is as much as 100 MB of mobile data per user uncompressed.

“Opera Mini has helped create and define the mobile Web experience for consumers around the world,” said Jon von Tetzchner, CEO, Opera. “Our relentless focus on delivering the best possible mobile Web experience helps drive adoption of mobile data plans. We believe that Opera Mini is the perfect win-win solution for both operators and consumers alike.”

About Opera Software ASA

Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA.

MTN Ghana

MTN Ghana, the leading mobile telecommunications operator in Ghana has announced the commercial rollout of its ultra powerful 3.5G technology at an impressive ceremony in Accra. The launch event themed Go Beyond, Experience our better life today took place at the Ghana College of Physicians and Surgeons in Accra and brought together members of the media, staff and Regulators. There were live demonstrations about the technology and the various services available to MTN customers. The occasion also marked the launch of an Internal Innovations Hub Project.

With the largest market share, widest coverage and competitive pricing, MTN’s ultra powerful 3.5G technology complements its existing 2G network to provide MTN subscribers with the widest coverage and consolidate its position as the leading telecommunication provider for Ghana whilst positively impacting every aspect of the lives of its customers. MTN will at this phase of the launch offer subscribers the flexibility to access a variety of services to customers in Accra and Kumasi as the rollout continues nationally. In addition to voice services, initial applications will include high-speed internet access at speeds significantly faster than dial-up, or GPRS connections, as well as video messaging and other multimedia services.

The MTN 3.5G launch marks an evolution in mobile technology for Ghana. Building on the existing superior coverage footprint, MTN 3.5G will initially achieve data speed transmission of up to 3.6megabits per second and will be expanded beyond 7.2 megabits per second. This major step forward by MTN will essentially put Ghana at the forefront of technology, in the league of top mobile operators globally.

Chief Executive Officer, MTN Ghana Brett Goshen said, “We are very pleased with the significant progress we have made in building an extensive 3.5G network and making it available to a large number of our valued customers.

Mr. Goshen added, “we are launching our 3.5G network with more than 7 times the number of 3.5G base stations than the next competitor. In addition, we are launching with the widest and best connection in Accra, Tema and Kumasi and will be expanding aggressively to all major cities in the months to come.”

With the commercial launch of the 3.5G services, MTN continues to show its commitment as the leading mobile operator in the Ghanaian market offering a wide range of services and technologies to suit different types of customers and situations including MTN Zone, Blackberry Services, Web Recharge, Community Phones and Seamless Roaming Services, calling USA, Canada and the UK at local rates to mention but a few of our myriad of innovative and compelling services.

Chief Marketing Officer George Kojo Andah added, “at MTN we are not just a company, we are a community that lives your passions and champions your aspirations. We will continue anticipating the current and emerging needs of all our targeted stakeholders and work with our people and the best technology to provide the highest service quality and speed. Our teams have already finished extensive testing of the 3.5G network, and we are extremely pleased with the results. We can also assure our customers that our tariffs will continue to be extremely competitive and our targeted customers will be able to enjoy our services with the best connection everywhere they go.”

Today’s launch follows the formal announcement of MTN’s 3.5G services earlier this year to introduce the technology and provide 3.5G services on a pilot basis.

The introduction of this latest service fulfills MTN’s pledge to bring world class telecommunications service to its subscribers and the general public. MTN will continue rolling out more innovative services into the market as promised.

About 3.5G

MTN 3.5G allows greater speed and efficiency in transmission of existing services including voice, text and data (that are available today) and more. For the corporate customers, having data download speeds equivalent to an ADSL (Asymmetric Digital Subscriber Line) line at home means convenient business connectivity, efficiency, mobility & profitability.

For the young consumers, 3.5G brings endless possibilities to support a whole new suite of exciting multimedia services such as video streaming, games, music videos, sports, news and more.

Lastly, apart from voice calls, our customers can also make video calls with 3G enabled handsets, bringing them closer to their loved ones – a richer communication experience, the ‘?can see and speak’ at the same time!

The service is based on HSDPA, short for High-Speed Downlink Packet Access, which is a new protocol for mobile telephone data transmission. Commonly known as 3.5G (G stands for generation) technology, HSDPA is based on a packet switched suite of protocols (which offers several advantages over the existing circuit-switched techniques used for carrying mobile voice) and utilizes a number of techniques in parallel to increase the efficiency and reduce the latency. This allows higher call volumes and support for new and exciting multimedia data applications such as broadband access to the internet, emailing, mobile TV, video telephony and video conferencing from a mobile phone, PDA, or laptop.

Vodafone logo

After buying a 70 per cent shareholding in the Ghana Telecommunication Company in August 2008, partnering with the Government of Ghana, Vodafone has made significant investments to improve the performance and to expand the capacity of its networks.

Vodafone has also signed a multi-million dollar deal with Huawei Technologies to bring its 3G network services to the Ghanaian market, giving customers access to high speed mobile internet services in the future.

David Venn, Chief Executive Officer of Vodafone Ghana, commented: “Today’s announcement is the next step in a telecommunications renaissance across Ghana. Vodafone will offer the most reliable and cost effective services in the Ghanaian market and we will set the benchmark for customer satisfaction. Our customers should expect an excellent network as the basis for these services and we are committed to delivering it.”

He added: “I would like to thank all Ghanaians for the welcome we have received and the tremendous interest they have shown in Vodafone since we arrived here in this market. We have also invested in the social fabric of Ghana, deploying community booths, supporting National Farmers day and helping the educational funds of a number of the traditional areas. I look forward to announcing similar initiatives in due course.”

The official launch of Vodafone follows the successful joining together of the Ghana Telecommunications Company with Vodafone Group, which serves over 290 million customers in 27 countries around the world.

About Vodafone Ghana
Vodafone Ghana, originally the Post and Telecommunications Department of the Civil Service, went through several transformations before being renamed Ghana Telecom in 1996. It was divested first to a consortium called G-Comm Limited led by Telekom Malaysia and was later managed by a Norwegian management services company known as Telenor Management Partners (TMP).

It employs close to 3,400 Ghanaians and is a major source of employment in the communications industry. As the industry leader, providing fixed, mobile and broadband services, the company serves as the backbone for economic growth and development in the ICT sector.

About Vodafone Group Plc
Vodafone is the world’s leading international mobile telecommunications company, with equity interests in 27 countries and Partner Markets in more than 40 countries. As of 31 December 2008, Vodafone had approximately 289 million proportionate customers worldwide.

MTN office in Osu, Accra

MTN Ghana announced the launch of their 3.5G network in January 2009. I have noticed that their 3.5G coverage in Accra is patchy but even where there is coverage, I have not been able to connect. I search manually for the 3.5G network and select it but get an error message: “Access not allowed”.

Calls to the customer service did not help much and so I headed to their special 3.5G booth in from of their Osu office. A gentleman there told me it was not open to the public yet. When I asked about the public announcement in January, he stated that was only a “soft launch” and access should be open to the public later this week.

Advertfarm provides advertisers with permission-based targeted marketing.

Advertfarm, a mobile content network, has emerged today from private beta. This start-up is privately funded and based in Lagos, Nigeria. Advertfarm, as a stand-alone company, focuses on delivering mobile contents to users across Africa through Short Message Services (SMS). Our services include but not limited to SMS marketing, SMS Recruitment, Events Broadcasting, Sponsored Mobile Services and Mobile Alerts.

Advertfarm provides advertisers with permission-based targeted marketing. These advertisements are delivered to subscribers based on specific interests and demographics. Advertfarm only sends its network members localized subscribed mobile content that matches their interest, and gives them total control of when they want to receive it, and how frequently they want to receive it through settings available on the Advertfarm platform.

With over 200 million mobile subscribers in Africa, Advertfarm allows advertisers to target a specific base of consumers in a meaningful way while allowing them to see a much higher rate of return on their investment. The system is developed to fully ensure that advertisers do not waste money on a demographic target that is irrelevant to their goals.

The Advertfarm network has a strict privacy policy on all data collected from its members. The Advertfarm mobile content delivery solution is the first of its kind in Africa as they not only deliver permission-based content to their subscribers but also pay their subscribers for subscribing.

Meanwhile, Advertfarm rewards its subscribed members through a revenue sharing model. The income earned by members of the network is automatically sent to the ATM cards attached to their account.

Advertfarm is currently running its pilot mode only in Nigeria and will launch it 2-WAY SMS interactive system by July 2009. This system would include features such as “SMS Service Un-subscription” where subscribers to a particular service could un-subscribe for certain services without having to visit the web portal. We will be launching services in other African countries in the next quarter.

Many mobile phones attempt to do everything from simple texting, to GPS navigation but these phones are better at some things than the others thus the need to classify them. Before now, I had used an i-mate JAQ3 Windows 5 powered-smartphone for business, along with a Nokia 3250 XpressMusic for photography and personal entertainment whilst on the move. I have since upgraded to Nokia E71 smartphone along with a Nokia 5800 XpressMusic.

What makes the E71 tick?

Nokia E71

Many. The Nokia E71 is a serious business phone ground-up. It comes with a full QWERTY keyboard layout and is enclosed in a strong metallic case. My initial disappointment about the E71 not having a touch screen was quickly dwarfed by its intuitive cursor and comfortable keypad. I find the keypad so comfortable that I find myself sending text messages more often. Matter of fact, I typed the entire text for this article on the Nokia E71.

The smartphone comes with QuickOffice. This mobile version of Office suite software allows you to create or open Word documents, PowerPoint Presentations or Excel Worksheets.

It also comes with a built-in mobile email client and you can also opt for Nokia Email software (Blackberry-like) if the in-built email client does not meet all your email needs. You can send new messages via good-old SMS or MMS.

Being a 3.5G phone, you can access the Internet via 3.5G, 3G, EDGE, or GPRS – subject to network availability. You can also make/receive video calls where there is 3G coverage. The Nokia E71 is capable of handling encrypted G-standard wifi networks.

The call quality on this phone is good enough but my problem is that it fails to detect MTN Ghana’s 3.5G network where there is coverage but my Nokia 5800 detects the same network. The standard earpiece leaves much to be desired and I have since abandoned it. I was able to download and install an Internet radio application on the phone and I listen to Indian melodies by connecting to Indian Internet radio stations through wifi.

Nokia 5800 XpressMusic keeps you entertained

Nokia 5800 XpressMusic

The 5800 is one of the latest in the Nokia XpressMusic series of multimedia devices. XpressMusic is a brand name for series of Nokia phones that are specifically designed for music playback.

True to form, the Nokia 5800 handles music extremely well. It can play digital audio clips encoded in AAC, AU, M4A, MIDI Tones, MP3, MP4, RealAudio, WAV, and WMA among others. It has graphic equalizer, bass boster and stereo widening. It has in-built stereo speakers and a 3.5mm headphones connector. This enables you to connect any headphones of your choice. The default earpiece is abridged and this allows me to occasionally carry the phone in my breast pocket and have the pair of earpieces in my ear lopes without some long cable dangling around my neck. The cable can be extended. The extended version comes with a music controller for playing/pausing as well as forward/rewind buttons.

The wide screen of the phone is used judiciously as video playback is always horizontal. I can switch between wide-screen format and the original dimension of the video. The only drawback is that the in-built RealMedia player is unable to handle popular video formats like WMV, MOV and MPEG. It however plays mobile video formats like MP4 and 3GP. I reckon video format conversion is possible via the Nokia Ovi software but I am yet to try that out.

Equipped with Carl Zeiss lens, the 5800′s camera shines in the area of photography. With a 3.2 mega-pixels capability, I couldn’t ask for more from a mobile device. The photo and video quality are on the high side.

The phone’s massive 8GB Micro SD card (upgradeable to 16GB) gives lots of room for storing audio, video, photos, messages and other files. The phone can even be used as a mass storage device when connected to a computer.

Nokia has demonstrated times without number that it deserves the tag of being the market leader in the area of manufacturing mobile phones. The E71 and 5800 XpressMusic are further proof.

Zain Africa CEO Mr Chris Gabriel selling a sim card to a new Zain Ghana customer at the flagship store in Osu on Oxford Street in Accra on the day the 3.5G network was launched. Photo courtesy: Zain.com

I listened to Philip Sowah, the Country Manager of Zain Communications Ghana Limited, being interviewed on Joy FM‘s Super Morning show one morning in the last quarter of 2008. It was at the eve of Zain’s network launch in Ghana. One thing I remember clearly was him saying Zain Ghana has so much network capacity, they are scared in a positive way. I wondered to myself: “What is he talking about? Why this much confidence? Is this a marketing gimmick?“  Zain eventually launched and I bought a Zain SIM card, just to experience Ghana’s first 3.5G network not that I was ready to ditch my MTN that had served me quite well for more than 5 years.

I recently bought a Nokia 5800 XpressMusic – a 3.5G high-capacity multimedia device from Alireta Mobile – and decided to give my Zain SIM a spin with the mind that should it serve me better, it would replace my MTN eventually. I have been blown away in the past few days and thus I feel compelled to document the positive difference I have experienced.

For well over a decade, MTN (hitherto known as Spacefon, then Areeba) has been the market leader in Ghana in terms of running the most sophisticated cellular network, and offering more useful value added services than its competitors. Not anymore. For the first time, MTN has a tougher competitor to contend with.

3.5G network coverage
MTN Ghana scrambled to unleash their 3.5G network on the Ghanaian airwaves after Zain’s loud entry into the telecom market. Zain’s 3.5G network has a wider coverage than that of MTN, in Accra. I have tested the two from Tete Quarshie interchange to McCarthy hill. From McCarthy hill to Osu. Zain even went a step further to publish their 3.5G network coverage on their website and the publication reveals that 3.5G is available in much of Accra and parts of Kumasi (Ghana’s 2nd commercial hub). Whilst at work, I make sure my phone is permanently on 3G network mode so I can experience the superior call quality and make/receive video calls on Zain. Neither of them has a perfect 3.5G coverage but Zain is ahead, from my checks.

Mobile Internet ‘Activation Fee’
Unlike MTN, Zain does not ask for a 5 Ghana Cedi “activation fee” for internet connectivity to be enabled on one’s SIM. Slot your Zain SIM into a capable GPRS/EDGE/3G/3.5G phone and the settings come tumbling in within minutes. Zain even sends you an MMS welcoming you to “A Wonderful World”.

Call cost summary
I was pleasantly surprised to discover that I get the total cost of a call I make, after the call is over. A message displays on my phone informing me of the amount deducted from my account for that call and the account balance I have left. Now, that is transperancy at its best. There is nothing like that on MTN.

SMS
I can update my Twitter account via SMS using Zain. MTN could not deliver SMS to the UK mobile number used by Twitter.com
Zain delivered to the same number, in 2 seconds.

I do not have to retry sending SMS multiple times and pray it goes through each time, on Zain. On the other hand, the little tricks I used on MTN are even begining to fail as I have a hard time sending international SMS from MTN.

Still on SMS, Zain has a neat online service called Zain Web2SMS. I can compose and send SMS from Zain’s website with the added convenience of typing on a computer keyboard. It is faster and better for me. Zain bills my prepaid account for each SMS sent. What is more exciting? Zain offers 5 free Zain to Zain SMS daily. MTN hardly ever gives anything for free. Hardly.

MMS
Zain’s MMS really works. I can zap photos and audio to loved ones’ phones or email accounts. MTN’s MMS has been epileptic for months now.

Missed call notification
Whenever my phone is switched off or out of cellular coverage area, I receive SMS notification from Zain when my phone is back online, informing me of the missed calls. I know MTN has been offering the same service for several years but I could not access it because they restricted it to post-paid subscribers only. I had been attracted to MTN’s post-paid offering for so long but I stayed away because of the $1,500 security deposit they required for international roaming. I am fine with prepaid roaming – thank you very much. I would rather leave my money in a fixed deposit account than hand it to MTN if I have no use for it.

Roaming
Talking about roaming, MTN quickly launched their “Seamless Roaming” service some weeks before Zain launched in Ghana. MTN’s Seamless Roaming is a very similar concept to Zain’s One Network. They both allow local subscribers to access the network of other subsidiaries, outside the home network. Example: Zain subscribers in Kenya can roam into the Zain networks in Tanzania, Uganda, Sierra Leone, Nigeria, Niger without hassles. Traveling subscribers can receive calls/SMS for free, and make calls at the same rate subscribers on the host network pay. MTN’s Seamless Roaming currently works in Cameroon, Nigeria, Benin Republic and Ghana.

Call Divert
You have no idea how useful this service is to me. I can divert calls all my calls unconditionally, or if I am busy, or if I do not answer the calls within a stipulated number of seconds, or if I am out of network coverage area. These settings come with even the most basic GSM phone but MTN has restricted its prepaid subscribers to “Call divert – if out of reach” and even that can only be diverted to their default Voicemail number only. On Zain, there is no single restriction and so I can divert my calls as I deem fit!

Zain Phone number Pre-registration
I was able to search for and book a phone number of my choice, even before the commercial launch. MTN doesn’t offer that convenience.

Over all, I am enjoying the Zain experience so far. What about you? What has been your experience with Zain in Ghana? Share your thoughts by leaving your comments now.

Swiss Army knife mobile

ForgetMeNot Africa launches Message Optimiser bringing email and instant messaging to simple mobile phones without need for PC or Internet across Africa

London, 24 March 2009: ForgetMeNot Africa, a specialist in unified messaging for telecommunications operators, has announced that it is launching its Message Optimiser service throughout Africa.  The service will be publically demonstrated for the first time in Africa at East Africa Com on the 1st and 2nd of April in Nairobi, Kenya.

In November 2008 LonZim plc acquired a controlling interest in FMN Africa. LonZim has established a strong presence in both the communications sector and financial services technology in the region, through its investments in Celsys, and Paynet, both of which offer strong synergies with FMNAfrica and further opportunities to enhance LonZim’s portfolio of investments.

Message Optimiser (MO) allows carriers to immediately provide cost-effective comprehensive unified messaging services (email, instant messaging (IM) and SMS) without the end user requiring any Internet access, device upgrades, or application downloads.

With an implementation cycle of a matter of weeks, carriers can quickly enjoy additional revenue streams, monetizing channels previously unavailable to them, and offering a unique differentiator point; an array of value-added messaging services to their entire customer base.  Since it does not require a data contract, Message Optimiser allows operators to increase ARPU and reduce churn amongst its pre-pay customers.

End-users benefit from the simplicity of ForgetMeNot’s Handset Initiation technology, which turns even the most basic mobile phone into a “smarter” Internet-capable, multi-channel messaging device, instantly providing two-way email and two-way instant messaging for both pre-pay and post-pay users alike.  Handset Initiation technology is becoming vital not only for developing nations where PC and Internet access is very low but also allows users globally to have access to email and instant messaging without the need for more expensive smartphones, a PC or Internet connection.

Jeremy George, Chief Operating Officer of ForgetMeNot Africa comments: “In today’s maturing mobile markets, mobile operators are increasingly focused on customer retention and service differentiation.  Message Optimiser meets both needs offering a new revenue stream from their existing subscriber base while offering customers a unique service”.

About ForgetMeNot Africa
ForgetMeNot Africa Ltd. is a “software as a service” (SaaS) company specialising in Unified Messaging that supports seamless interoperability between SMS, email and Instant Messaging clients for telecommunications operators.  The core product is Message Optimiser which allows telecom operators to immediately provide cost effective comprehensive unified messaging services to all of their customers without any upgrades to the device or any need for downloading new applications onto the device. This opens up a range of previously inaccessible services to many of their customers including 2-way email and 2-way instant messaging communication capability. ForgetMeNot Africa is a division of ForgetMeNot Software Limited, based in Hong Kong with operations in London and Los Angeles which recently sold a controlling interest in its former wholly owned subsidiary FMN Africa to LonZim plc.