The HTC Legend is a phone manufactured by Taiwan's HTC Corporation for the Android platform.

With over 61 million users worldwide, Opera Mini is the world’s most popular browser for mobile phones, allowing much faster browsing speeds, while keeping the costs to a minimum. Browse at lightning speed today by downloading the free Opera Mini browser from the Android Market or at m.opera.com.

Opera Mini is a favorite not just on feature phones, but also on smartphones, scoring an impressive 1 million downloads on the iPhone during the first 24 hours of availability. Opera Mini is highly optimized for almost any handset, delivering the best Internet experience on more than 3000 mobile phone models.

Opera Mini raises the game on Android phones. Since its Opera Mini 5 beta release, Opera Mini can now be set as the default browser for more convenient Internet access. Opera Mini 5.1 also offers improved page layout on high-end Android handsets with large screens.

What we say
“Opera Mini 5.1 for the Android platform is the next step in bringing the world’s most popular mobile web browser to all major platforms, offering improved performance and great web experience to almost any handset,” says Lars Boilesen, CEO, Opera Software. “Opera Mini is used by over 61 million people on more than 3000 handset models and with today’s release Opera continues its mission to provide the best web experience on any device and on any platform.”

About Opera Mini
Opera Mini brings the Web to almost any handset by compressing data by up to 90 percent before sending content to the phone. This results in significantly improved page loading speed and reduced data costs for the user. For example, with webpages such as BBC.com, a normal mobile web browser will display a BBC News page roughly 1 time, as compared to 9 times with Opera Mini for the same cost.

In addition to providing speed and cost savings, Opera Mini 5.1 comes with useful features, such as tabbed browsing, password manager, bookmarks and Speed Dial, built into the browser to deliver easy web access while on-the-go. With Opera Mini optimized for Android phones, more people are able to get a PC-like browsing experience on their handsets.

Download
Download Opera Mini directly to your Android phone for free from the Android Market, or at m.opera.com.

About Opera Software ASA
Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera?s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.

Opera browser on smartphones

Opera’s State of the Mobile Web Report, published monthly, provides information on the top global trends affecting the mobile Web. The full report is available from http://www.opera.com/smw/ (English only). In addition to a full review of Opera Mini on the iPhone, the report highlights global statistics and reviews the mobile browsing trends in the Commonwealth of Independent States (CIS).

Global trends

• In April 2010, Opera Mini had more than 58.9 million users, a 6.6% increase from March 2010 and more than 152% compared to April 2009.
• Those 58.9 million people viewed more than 26.3 billion pages in April 2010. Since March, page views have gone up 1.6%. Since April 2009, page views have increased 203%.
• In April 2010, Opera Mini users generated over 398 million MB of data for operators worldwide. Since March, the data consumed went up by 0.6%. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 3.7 petabytes of data in April. Since April 2009, data traffic is up 164%.
• The top 10 countries for Opera Mini usage in April 2010 were: Russia, Indonesia, India, China, Ukraine, United States, South Africa, Nigeria, Vietnam and the United Kingdom. Due to Opera Mini on the iPhone launch, the United States leaped ahead of South Africa and Nigeria.

iPhone impact

• In Part 4 of this month’s report, we take a closer look at the impact of Opera Mini becoming available on the Apple iPhone.
• In April 2010, there were more than 2.6 million unique users of Opera Mini on the iPhone (from April 13-30).
• As predicted in last month’s report, the Apple iPhone is the #3 device used by Opera Mini users worldwide in the month of April 2010.
• Most likely due to the interest generated by Opera Mini’s new availability on the iPhone, the United States jumped from #8 to #6 in the top 10 countries list.
• The United States is ranked #1 in terms of Opera Mini users on the iPhone, and the iPhone is the #1 handset used by Opera Mini users in the United States, well ahead of BlackBerry (which previously occupied the top spot).
• The United Kingdom is ranked #4 in terms of Opera Mini users on the iPhone, and the iPhone is the 5th most popular handset used by Opera Mini users in the United Kingdom.
• Russia is ranked #7 in terms of Opera Mini users on the iPhone, but the iPhone is not one of the top 10 handsets in Russia according to Opera Mini usage.
• Countries outside of the top 10 where Opera Mini on the iPhone has become popular include: Japan, Germany, France, Canada, Netherlands, Italy and South Korea.

CIS trends

• In Part 3 of this month’s report we look at countries in the Commonwealth of Independent States (CIS). The top 11 countries using Opera Mini in that region are Russia, Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan, Kyrgyzstan, Moldova, Azerbaijan, Tajikistan and Turkmenistan.
• Some numbers: From April 2009 to April 2010, page views in the top 11 countries of the CIS increased by 84%, unique users increased by 63% and data transferred increased by 97%.
• Growth rates in the CIS: Turkmenistan and Kyrgyzstan lead the top 11 countries of the region in terms of page-view growth (508,484.1% and 663.9%, respectively). Turkmenistan and Kyrgyzstan also lead the top 11 countries of the region in growth of unique users (194,769.2% and 551.2%, respectively). Armenia leads the top 11 countries of the region in page views per user, with each user browsing 1085 pages on average each month.
• In the CIS, the big winners (as usual) are Vkontakte, Mail.Ru, odnoklassniki.ru, Yandex and Google.
• Opera Mini users in the CIS generally prefer Nokia handsets, followed by Sony Ericsson and Samsung.

What we say

“While many iconic smartphones are superb web-browsing tools, today it is possible to make nearly every phone capable of browsing the Web gracefully,” said Jon von Tetzchner, Co-founder, Opera Software. “Because the number of mobile-web users will eventually dwarf wireline users, making the Web works flawlessly only on a handful of mobile devices is to turn our collective backs on more than a billion new users. We believe access to the Web is a universal right, and as more companies embrace developing sites for the wide spectrum of mobile-web users, we will come closer to that goal than ever before.”

About Opera Software ASA

Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is
renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/

Nokia phones running Skype. Source: Skype.com

Skype and Nokia has announced the release of Skype for Symbian, a Skype client for Nokia smartphones based on the Symbian platform, the world’s most popular smartphone platform. Skype for Symbian will allow Nokia smartphone users worldwide to use Skype on the move, over either a WiFi or mobile data connection (GPRS, EDGE, 3G). It is now downloadable for free from the Ovi Store, Nokia’s one-stop shop for mobile content.

Skype for Symbian enables Nokia smartphone users to:

• Make free Skype-to-Skype calls to other Skype users anywhere in the world*
• Save money on calls and texts (SMS) to phones abroad.
• Send and receive instant messages to and from individuals or groups
• Share pictures, videos and other files.
• Receive calls to their existing online number
• See when Skype contacts are online and available to call or IM
• Easily import names and numbers from the phone’s address book

Skype for Symbian will run on any Nokia smartphone using Symbian 1, the latest version of the Symbian platform. Skype will soon introduce this client to Symbian mobile devices from other manufacturers, including Sony Ericsson.

“Symbian enables us to bring smartphones to more and more people and ensures scale for our solutions and compelling services, such as Skype. We’re seeing around 1.5 million downloads a day on Ovi Store now and believe that the Skype client for Nokia smartphones will have wide appeal to Symbian users,” said Jo Harlow, Senior Vice President for Smartphones, Nokia.

“Skype, the king of Internet communications, running on Symbian, the world’s dominant smartphone platform, makes for an explosive combination,” said Larry Berkin, Head of Global Alliances and GM USA, Symbian Foundation. “With Symbian’s global reach, Skype is that much closer to becoming the ubiquitous real-time communications platform for hundreds of millions of Symbian-based mobile users.”

Russ Shaw, General Manager, Mobile at Skype said, “With Skype for Nokia smartphones, more than 200 million smartphone users worldwide** will be able to take the Skype features they love with them on the move. Alongside Skype’s relationships with operators and handset manufacturers worldwide, making Skype available direct to consumers will help millions of users keep in contact with the people that are important to them without worrying about the cost, distance or whether they are away from a computer.”

The initial Skype for Symbian application is compatible with the following Nokia touchscreen models: Nokia N97, Nokia N97 mini, Nokia X6, Nokia 5800 XpressMusic and Nokia 5530 and the following non-touch devices: Nokia E72, Nokia E71, Nokia E90, Nokia E63, Nokia E66, Nokia E51, Nokia N96, Nokia N95, Nokia N95 8Gb, Nokia N85, Nokia N82, Nokia N81, Nokia N81 8 Gb, Nokia N79, Nokia N78, Nokia 6220 classic, Nokia 6210 Navigator, Nokia 5320.

All these devices are available in authorized Nokia retail outlets in Ghana and come with 12-months warranty and after sales service. Ovi Store is available in Ghana and offers free downloads for Nokia Maps, games and mobile phone applications content.

Ovi Store is an evolving media service that consolidates Nokia’s existing content services into a one-stop-shop for free and paid content. Thousands of the content industry’s biggest names along with independent application developers are distributing their media, applications and games through Ovi Store. Content providers and application developers can continue to sign up to distribute their content through Ovi Store by visiting publish.ovi.com

For more information on Skype for Symbian, including the latest supported handset list, at http://www.skype.com/go/symbian.

* Skype recommends use of an unlimited data plan to avoid incurring additional charges from operators. Users should also be aware that extra charges may apply if they use Skype over a mobile data connection when abroad.
** According to Informa Telecoms and Media
Nokia and the product names referenced in the release are trademarks of the Nokia Corporation.

Nokia N97 mini

Also this week, Nokia N97 mini makes its big debut in stores. With its stainless steel cues, the Nokia N97 mini is designed for style-conscious people who are active with social networks. The device features a tilting 3.2″ touch display, QWERTY keyboard and fully customizable homescreen. The Nokia N97 mini features same software with the Nokia N97 and will be in stores with an estimated retail price of EUR 450 before taxes and subsidies.

“In September, 2009, we exceeded 2 million Nokia N97 devices sold, and now introduce the Nokia N97 mini, underscoring the success of the design. We have also listened to consumer feedback about the performance of the device. The Nokia N97 software update 2.0 is a way for us to optimize the device and add new features and functions,” said Jose-Luis Martinez, Vice President, Nokia Nseries. “We are also excited about the early feedback that we have received on the Nokia N97 mini, which carries a very similar feature set to the original Nokia N97 and comes in a pocket-friendly size for those out and about.”

Among the new experiences available with the free 2.0 software update are:

• ‘flip scrolling’ has been added in the entire user interface, making scrolling in all views very smooth
• shortcuts to personalized homescreen
• Ovi Maps 3.1 with 3-D maps
• Nokia e-mail (Nokia Messaging)
• Ovi Contacts
• Ovi Store.

Nokia is constantly updating and enhancing its devices with new features, functions and fixes so people can get even more out of their Nokia device even years after buying it. Nokia owners can automatically check for new software by going to Menu > Applications > SW Update and enable automatic checking, or visit http://www.nokia.com/softwareupdate to download the version that is best for them. Additionally, MyNokia members will also receive an SMS when their local version of the software becomes available. People can register to the service at www.nokia.com/mynokia.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways – fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

Opera Mini

Opera Software ASA has again released its latest State of the Mobile Web report. The report provides information on the top global trends affecting the mobile Web. In addition to the top global trends and country snapshots, the report highlights trends in Africa and aggregate operator data for the top 10 countries.

On a global scale, Opera Mini usage in Nigeria continues to surge, pushing past Poland and taking the #9 spot.

The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Egypt, Kenya, Libya, Zambia, Tanzania, Cote d’Ivoire, Mozambique, Namibia, Ghana and Gabon.

From April 2008 to April 2009:

• Overall page-views in the top 12 countries listed increased 422%.
• Overall unique users in the top 12 countries listed increased 169%.
• Overall data transferred in the top 12 countries listed increased 348%.

Important milestones

• Since the last spotlight on Africa in September 2008, Nigeria jumped from #4 to #2 and Zambia jumped from #9 to #6. Mozambique, Namibia, Ghana and Gabon are new to the spotlight.
• Growth rates continue to soar in Africa–especially in Libya, with 4,155% user growth since April 2008, and in Nigeria, with 2,353% user growth since April 2008.
• Kenya leads the top 12 countries in page views, with each user browsing 372 pages on average each month.

Operator data trends

• Customers of U.S. operators view more data-intensive pages than subscribers in any other country. The average page viewed over U.S. operator networks is approximately 32 KB compressed or almost 320 KB uncompressed.
• Operators in the Ukraine were the big winners. Their customers view 582 pages per month, on average. Ukraine operators also sport the highest data transfer per user at more than 10 MB per month compressed. This is as much as 100 MB of mobile data per user uncompressed.

“Opera Mini has helped create and define the mobile Web experience for consumers around the world,” said Jon von Tetzchner, CEO, Opera. “Our relentless focus on delivering the best possible mobile Web experience helps drive adoption of mobile data plans. We believe that Opera Mini is the perfect win-win solution for both operators and consumers alike.”

About Opera Software ASA

Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA.

Nokia

Ovi Store by Nokia is now available globally to an estimated 50 million Nokia device owners across more than 50 Nokia devices including the forthcoming flagship device, the Nokia N97. Customers can visit store.ovi.com through their Nokia device browser to immediately begin downloading, personalizing and making their devices smarter and more fun with applications, games, videos, podcasts, productivity tools, web and location-based services and much more.
 
“Ovi Store is open for business and we’ve stocked the shelves with both local and global content for a broad range of Nokia devices,” said Tero Ojanperä, Executive Vice President, Nokia Services. “Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike.”
 
In available countries, customers can update their devices with the Ovi Store mobile application by selecting the Ovi Store icon in the Download! folder on their device. The mobile client is available in English, German, Italian, Russian, and Spanish and supports operator billing in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain and the United Kingdom. Globally, credit card billing is available through the mobile application and the mobile website. Additional countries, languages, devices and features will be added throughout the year.

Ovi Store is an evolving media service that consolidates Nokia’s existing content services into a one-stop-shop for free and paid content. Thousands of the content industry’s biggest names along with independent application developers are distributing their media, applications and games through Ovi Store. Content providers and application developers can continue to sign up to distribute their content through Ovi Store by visiting publish.ovi.com.
 
About Nokia
Nokia is the world’s number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.

Many mobile phones attempt to do everything from simple texting, to GPS navigation but these phones are better at some things than the others thus the need to classify them. Before now, I had used an i-mate JAQ3 Windows 5 powered-smartphone for business, along with a Nokia 3250 XpressMusic for photography and personal entertainment whilst on the move. I have since upgraded to Nokia E71 smartphone along with a Nokia 5800 XpressMusic.

What makes the E71 tick?

Nokia E71

Many. The Nokia E71 is a serious business phone ground-up. It comes with a full QWERTY keyboard layout and is enclosed in a strong metallic case. My initial disappointment about the E71 not having a touch screen was quickly dwarfed by its intuitive cursor and comfortable keypad. I find the keypad so comfortable that I find myself sending text messages more often. Matter of fact, I typed the entire text for this article on the Nokia E71.

The smartphone comes with QuickOffice. This mobile version of Office suite software allows you to create or open Word documents, PowerPoint Presentations or Excel Worksheets.

It also comes with a built-in mobile email client and you can also opt for Nokia Email software (Blackberry-like) if the in-built email client does not meet all your email needs. You can send new messages via good-old SMS or MMS.

Being a 3.5G phone, you can access the Internet via 3.5G, 3G, EDGE, or GPRS – subject to network availability. You can also make/receive video calls where there is 3G coverage. The Nokia E71 is capable of handling encrypted G-standard wifi networks.

The call quality on this phone is good enough but my problem is that it fails to detect MTN Ghana’s 3.5G network where there is coverage but my Nokia 5800 detects the same network. The standard earpiece leaves much to be desired and I have since abandoned it. I was able to download and install an Internet radio application on the phone and I listen to Indian melodies by connecting to Indian Internet radio stations through wifi.

Nokia 5800 XpressMusic keeps you entertained

Nokia 5800 XpressMusic

The 5800 is one of the latest in the Nokia XpressMusic series of multimedia devices. XpressMusic is a brand name for series of Nokia phones that are specifically designed for music playback.

True to form, the Nokia 5800 handles music extremely well. It can play digital audio clips encoded in AAC, AU, M4A, MIDI Tones, MP3, MP4, RealAudio, WAV, and WMA among others. It has graphic equalizer, bass boster and stereo widening. It has in-built stereo speakers and a 3.5mm headphones connector. This enables you to connect any headphones of your choice. The default earpiece is abridged and this allows me to occasionally carry the phone in my breast pocket and have the pair of earpieces in my ear lopes without some long cable dangling around my neck. The cable can be extended. The extended version comes with a music controller for playing/pausing as well as forward/rewind buttons.

The wide screen of the phone is used judiciously as video playback is always horizontal. I can switch between wide-screen format and the original dimension of the video. The only drawback is that the in-built RealMedia player is unable to handle popular video formats like WMV, MOV and MPEG. It however plays mobile video formats like MP4 and 3GP. I reckon video format conversion is possible via the Nokia Ovi software but I am yet to try that out.

Equipped with Carl Zeiss lens, the 5800′s camera shines in the area of photography. With a 3.2 mega-pixels capability, I couldn’t ask for more from a mobile device. The photo and video quality are on the high side.

The phone’s massive 8GB Micro SD card (upgradeable to 16GB) gives lots of room for storing audio, video, photos, messages and other files. The phone can even be used as a mass storage device when connected to a computer.

Nokia has demonstrated times without number that it deserves the tag of being the market leader in the area of manufacturing mobile phones. The E71 and 5800 XpressMusic are further proof.

Texting (sending/receiving SMS) has become mainstream in Nigeria.

In June 2005, Mobile Africa published an article in which Mr. Tayo Ajakaye raised issues (and some very valid ones too) about the quality of value added services being provided by GSM network operators (see: Value Added Services: Who Uses Them?

I followed that article with a rejoinder, RE: Value Added Services: Who Uses Them?, in which I faulted Mr. Ajakaiye’s argument, though I agreed with him that quality of service needed (and gasp – still needs) improvement.

Who uses value added services? Let’s look at two popular ones: Mobile Internet and SMS.

Mobile Internet
Let’s take WAP (mobile internet): Opera’s State of the Mobile Web report for 2008 says that Nigeria was the 2nd fastest growing mobile internet community in the period under review (with 1854% growth), and is currently globally number 12 on the mobile internet usage scale.

An incredibly large number of Nigerians must be using value added services. As far back as 2006, the BBC had reported that in July of that year, 61% of its international traffic from mobile devices (a whopping 13.2 million page views in one month alone) was from Nigeria.

SMS
Let’s not go there. The SMS market is so rich today that there’s no point flogging the statistics. TV reality shows run interactive SMS campaigns, businesses and non-profit organisations use SMS notifications to reach their target audiences, and there are already interactive SMS applications deployed for instance in banking, financial, and web hosting services.

An incredibly huge amount of Nigerians have been using value added services for years.

Are these services perfect yet? Dream on. It is a long road ahead, but warts and all, value added services by GSM (and CDMA) operators have made a huge difference in the Nigeria before GSM and Nigeria after GSM.

Mobile value added services are here to stay.

Opera Mini Browser

Opera Software uncovers exponential growth in Africa’s mobile Web usage in its latest State of the Mobile Web report. Published today, this September 2008 study focuses on the African continent, where Web browsing on the mobile phone far exceeds traditional desktop-computer surfing.

Fast facts

• The use of Opera Mini in Africa increased by 180 percent from January 2008 – September 2008
• Globally, Opera Mini was used by 19 million people in September 2008, a 341 percent increase from September 2007
• Opera Mini users accessed 4.5 billion pages in September 2008, a 420 percent increase from September 2007
• In September, Opera Mini’s 19 million users generated more than 65.2 million MB of data for operators worldwide
• Egypt is now the tenth largest user of Opera Mini in the world

According to the International Telecommunication Union (ITU), Africa’s mobile industry is expanding at nearly double the global rate. Personal computer penetration remains low across the continent, which results in an increasing number of Africans turning to their mobile phones to get online.

As of September 2008, Egypt has pre-empted Germany as the world’s tenth largest user of the Opera Mini browser for mobile phones. South Africa remains firmly among the top 10 international users, currently ranked sixth. Overall, Africa experienced a usage surge of 180 percent over the past nine months.

Opera Mini provides a readily available and affordable means of getting online, as there are low barriers to adoption. Opera maintains its mission to provide Internet for all, whether you live in Africa or Antarctica.

“Month after month we have witnessed our usage numbers in Africa skyrocket,” says Jon von Tetzchner, CEO, Opera Software. “This tells us that change is underway, and more people now have the ability to access the Internet from locations that were previously unthinkable.” “Opera Mini has a global entourage of 19 million strong. These people accessed 4.5 billion Web pages in September alone. It’s exciting to see a rise in Opera Mini use in countries like Egypt, where accessing sites such as Facebook and Google from their mobile phone can now be a part of Egyptians’ daily lives.”

About Opera Software ASA
Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked evices. Opera’s cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world.
The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.

A mobile phone user

CardBoardFish, the low-cost SMS specialist, today launched FishText, a mobile application that substantially reduces the cost of national and international ad-free texts from a mobile phone. FishText is Java-based and runs on most handsets. There is also a web-based version at www.FishText.com. Both bypass a mobile operator’s network and thus enable users to save money for every text message they send.

FishText is free when texting other users and costs from just 1p for all other texts to over 200 countries. After registering, every user gets GBP0.20/EUR0.30 worth of free credit, which is up to 20 free text messages. As an introductory offer until 1 August 2008, FishText users topping up with GBP20 or EUR20 will get their credit doubled, with no expiry date. This will effectively halve the price of all messages, so that texts to South Africa or the US for example will cost just 0.7p.

The only other cost for customers using the mobile application are data charges for the small amount of data used by FishText, which are charged by the mobile operator. Credit, which does not expire, can be purchased on a mobile or via the website by using a range of convenient and common payment methods such as credit/debit card, PayPal or Google Checkout. UK users can also top up via a premium message, and this feature will be available in more countries in the near future.

FishText is ad-free and the recipient will see the sender’s normal mobile phone number without any FishText branding. FishText also enables text messages of up to 459 characters and supports the synchronization of the mobile and the web-based application. FishText uses strong encryption to keep customer data safe and secure, both on the mobile application and on the web.

The mobile application can be downloaded at wap.FishText.com and, once installed, can be used for sending and receiving text messages straight away. FishText also provides an optional virtual mobile number for a small fee, allowing users to have a completely separate messaging account and separate mobile phone number without the need for a contract. The virtual number is a UK number, regardless of which country the user is in.

“As SMS specialists we at CardBoardFish have created an SMS solution that bypasses the operator, passing the savings back to the consumer”, says Ben Fitter, Director of New Media at CardBoardFish. “There are many expensive contracts offering various bundles of text messages; FishText removes the need for this and reduces costs.”

Clickatell

Clickatell, leading provider of global mobile messaging, today announced its partnership with Santam, South Africa’s leading short-term insurer, to provide a text-based fraud reporting channel, as well as improved results from Clickatell-powered Santam call center using SMS text alerts for claims processing.

Jerry Chetty, Head of Forensic Services at Santam, says, “The main reason behind this innovative addition to Santam’s current fraud reporting services are the confidentiality attached to it, as well as instant accessibility to fraud reporting mechanisms. Cellphones are the fastest growing means of communication and will address these concerns.”

Taking advantage of SMS as a ubiquitous communications channel, Santam now enables people that are involved in, aware of or witnessing a scam to text fraud tip-off’s anytime from anywhere using mobile short code 31640; thereby reducing the probability of fraudulent or false claims being paid out. The text message infrastructure provided by Clickatell allows for immediate, discreet and assured delivery, increasing Santam’s ability to respond quickly and appropriately to reported incidents. All reports are treated confidentially unless the reporting party wishes to disclose their identity.

Chetty advises those reporting fraud tips to provide as much detail as possible and answer basic questions such as who, why, how, and when in order to provide the agents with as much information as possible. Chetty commented further, “We expect our text-based fraud tip line to become the de facto standard across the insurance industry. We expect it will be an efficient and reliable form of communications as the immediate nature of SMS is providing us with the ability to quickly act on fraud tips and maintain high levels of service. We anticipate that it will evolve from receiving text only messages to also be able to receive photos and video clips of unethical behavior as they occur.”

According to industry sources between 8% and 35% of car and household claims paid out annually to local policyholders are fraudulent, costing the insurance industry $15 billion per year. In the US, the insurance industry occupies such a central position in the domestic economy that the FBI’s Financial Crimes Section views fraudulent claims as an investigative priority. The Coalition Against Insurance Fraud estimates that the cost of fraud is as high as $80 billion each year.

“By providing this innovative text-based tip line, Santam continues its leadership as a customer centric organization that is leveraging the compelling mobile footprint in its market to reach more people, more often in a more relevant manner as they strive to reduce the high cost of insurance fraud and pave the way for closer customer relationships,” said Pieter de Villiers, CEO of Clickatell. “SMS has proven itself to be an efficient and reliable form of communications in the Financial Services sector and has received widespread adoption due to it’s immediate, real-time relevance characteristics and has therefore become a compelling mobile transaction and alert capability which has earned it the respect from heads of Marketing, IT and Operations in small and large Fortune 500 companies.”

In addition to fraud reduction services, Santam has been working with Clickatell to bolster its corporate call center to reach customers via SMS more effectively at a lower cost. In less than a year, Santam has seen 500% growth in the utilization of its proactive claims service attributable to its simplicity, low effort and cost, offering Santam’s customers true convenience and peace of mind.

“Interacting with customers through a live agent costs roughly $5 – $9 per call – clearly the cost savings through the use of SMS is tremendous. And, the results are even more effective and pleasing to us and the customer,” Fanus Coetzee, Santam’s Head of Insurance Services commented. “Organizations across all industries should take full advantage of these cost savings by implementing text-based services.”

For more information on Santam and its groundbreaking new fraud alert system, please visit their website at www.santam.co.za.

About Clickatell
Clickatell enables businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering mobile messaging solutions since 2000, Clickatell is a global leader in mobile communications specializing in bulk messaging services and SMS gateway connectivity to small, medium and large enterprises in a variety of vertical markets. Clickatell’s multi-modal capability and worldwide coverage gives organizations the power to deliver any message to any device anywhere in the world. Reaching more than 700 networks in more than 200 countries, Clickatell serves 8,300 customers including Barclays Bank, BBC, Continental Airlines, CNN, First National Bank, Metropolitan Life, Oracle, Shell, and other industry leaders. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy, and immediate communications. A Sequoia-backed company, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa and the UK. For more information, please visit:

http://www.clickatell.com/central/campaigns/redir.php?cid=29711