Kasapa Marks 3rd Birthday
2006-02-28 06:05:56 | Viewed 976 times
Accra - Ghana. Kasapa was three years old in January 2006, and marked the occasion on 1st February by giving every Kasapa customer double the amount of 'Kasapa Dash' to which they would otherwise have been entitled.
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Mr. Clement Asante, Kasapa's Marketing Manager, explained, "Kasapa thanks its loyal customers every month with Kasapa Dash. Every customer who has made at least 100 minutes of calls or received at least 100 minutes of calls in a month is dashed ¢100 for each minute on the first day of the next month. So we pay our customers for making and receiving calls, and all customers are eligible". |
He continued, "It has been an exciting three years for all of us, and we are so grateful that Ghana has embraced the Kasapa approach to customer relations -openness, fairness, honesty- that we thought it appropriate to have our customers celebrate our birthday too.
Of course, everyone is very pleased with the results of our conversion to CDMA digital last September, and looking forward eagerly to our dramatic expansion to all ten regions of Ghana.
Despite some unavoidable delays, we are happy to report that construction work is already underway in seven regions."
Kasapa customers in Accra, Tema, Kumasi, and Koforidua are already enjoying Kasapa's unique features such as no monthly fee, no activation fee, low per-second call prices, no expiration of credits in their accounts, no expiration of top-up cards, free calls to other Kasapa customers every night and all day Sunday, and the ability to keep receiving calls for as long as they wish, regardless of their top-up history. Stylish Kasapa phones are on sale for prices starting from as low as ¢299,000.
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2007-01-20 03:20:20
"I just finished a web search for information on successful African brands. I found little apart from SAB, MTN, Game and PEP (all South African brands) and there was little mention of local success brands or the stories that shed light the thining and people behind these brands. There is a huge cadre of successful marketers in Ghana and Africa who have incredible stories that will illuminate the marketing discipline and our relationships with our Ghanaian/African succes brands. I want to start a chain to encourage marketers and people who are crazy abour our local brands to start tapping building a network of multinational colleagues and partners operating in Africa to mine this wealth. Imagine a reference library and depository for young, enterprising marketing and sales professionals. Imagine a set of independent awards from brand and marketing excellence that invole and are endorsed by Ghanaians and Africans who have made ther mark as marketers. Imagine the exposure and marketing opportunities for Ghana that could flow from this. It could be a unique win-win for us marketers. If you are interested, send me your stories or the names of people whose success stories from growing brands you want to hear at nana_amissah@hotmail.com Kind Regards, "
nana_amissah@hotmail from Accra