In Morocco, GSM Penetration Exceeds 40% But Some 80% Of GSM Users Still Using Payphone Services For National Calls
2006-06-15 09:20:33 | Viewed 994 times
A major survey of GSM users across Morocco by a new Arab Advisors Group avails deep insights into the usage habits of this predominately prepaid market. The survey revealed that while a substantial portion of GSM users in Morocco (47.1%) use the GSM service for International calls, a larger number use the payphone service for International calls (53.1%).
As Morocco prepares to award new 3G cellular licenses in 2006, the upcoming cellular operators, and the GSM incumbents, must address the low usage levels of prepaid GSM users in the country to enhance the prospects of success. The average monthly minutes of usage for prepaid GSM users in Morocco is less than 20 minutes compared to more than 350 minutes for GSM postpaid users.
A new major report, “Morocco GSM Users Survey 2006” was released by the Arab Advisors Group on June 13, 2006. The 115-pages report, which has 187 detailed exhibits, provides the results of a major comprehensive survey of the GSM services usage patterns and habits of GSM subscribers across Morocco. The survey’s fieldwork was conducted in April and May 2006. The report provides statistical analysis of the results and insightful detailed cross tabulations.
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