MTN Nigeria Introduces Xtra Connect For Families… Slashes Prices

2006-09-27 14:14:44 | Viewed 2238 times

In proof of its renewed commitment to further connect Nigerians with the buoyant rhythm of life, leading mobile telephony operator, MTN, Tuesday, 19th September introduced a plethora of extraordinary products, one of which is Xtra Connect, at a special press conference held at Dance Hall, Planet One Entertainment, Maryland, Lagos.

Specially designed for families, Xtra Connect is an incentive package which enables subscribers to the network to make calls and send SMS at amazingly reduced rates. With the product, peak and off-peak MTN to MTN calls can now be made for N30 per minute and N25 per minute respectively. What this means is that calls exclusively made on the MTN network within hours of increased business activities, usually between 7am and 7pm, now attract a tariff of only N30, whereas those made within hours of increased domestic activities, usually between 7pm and 7am, go for N25. The service is charged purely as per second and at no premium - 50k per second for peak calls and 42k per second for off-peak calls. By implication, a user pays as he or she goes, maximizing the usage of available airtime. This also means a customer can spend as little as N5 for a 20 seconds call which is enough to say so much. MTN is truly making phone calls accessible to all – no more barriers, no more hassles.

Similarly, calls to three ‘family and friends’ numbers will attract 50% i.e. customers will pay as little as N15 per minute during peak period and N12.5 off peak. These are also charged per second..The actual implication of this, therefore, is that a user enjoys double airtime value on calls placed on three ‘family and friends’ numbers round the clock on MTN network. With Xtra Connect, an MTN subscriber is empowered to talk bountifully and laugh for as long as possible on the MTN network. No more rushing to end your call. You can now talk and express you self the way you want to. What a wonderful time to join the MTN network community.

The product also guarantees an all time low SMS rate of N7 per SMS for MTN to MTN messages. Similarly, customers on this package also receive 60 free Call Me messages so he or she can place a call in moments of exigency or need on a monthly basis.

Again, a customer is can have access to the MTN network only needs to make or receive a call, sms or MMS within 90days and such customer has access to the MTN network for life. To enjoy the fabulous possibilities encapsulated in the MTN Xtra Connect, all a user do is to send 700 to a dedicated migration code, 131 by SMS on the MTN network.

Commenting on the newly introduced product, Olu Akanmu, General Manager, Consumer Marketing, MTN Nigeria, said that MTN has brought GSM services astonishingly close to everyone including members of the lowest social stratum, adding that the company has “made calls on its network as affordable as pure water.”

While unveiling the company’s pricing plans and reward bundles at the event, Ahmad Farroukh, Chief Executive Officer, MTN said that the re-structured tariff and the enthralling package of customer recognition and reward offerings have been specially put together to deliver the ‘pleasures of life…in full measure’ for every class of customers on the MTN network, maintaining that “it is a most friendly, value-laden package which is yet unprecedented in this market.”

Speaking on the MTN Xxtra ordinary range of products which includes MTN Xtra Connect, MTN Xtra Cool, MTN Xtra Profit, MTN Xtra Pro, MTN Xtra Special, MTN Connect4life as well as value added services such as MTN Loaded, MTN Caller Tunez, Mobile Office, MTN Connect4life, MTN Share ‘n’ Sell, Farroukh argued that these are revolutionary developments. According to him, they are products that are reminiscent of the bold and revolutionary move that MTN made five years ago to democratize access to telephone services.”

It would be recalled that almost a month ago, MTN disclosed its renewed commitment to boosting the quality of existence of Nigerians during the media launch of its new theme campaign Moving You Ahead which took place at Panorama Hall, Oceanview Restaurant, Victoria Island. The recent introduction of value added packages, never before seen in the telecommunications industry, therefore serves as a corollary to the promise made at a launch, while marking another epoch in the telecoms sector.

MTN is Nigeria’s leading mobile telephony operator and a major initiator and sponsor of life-transforming programmes in the arts, IT, sports, tourism, and entertainment. The company is equally in the vanguard revolutionary Corporate Social Responsibility with robust and sustainable projects aimed at improving the quality of life of Nigerians. The company’s sustained effort in social intervention has attracted flurry of commendations from credible local and international organisations.

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