MTel Nigeria Targets 2 Million Subscriber Base

M-Tel, has declared that it is targeting N30 billion turnover in its operations this year, as well as having up to 2 million subscribers by the begining of the third quarter of the year.

"Our objective is to have two million subscribers by the beginning of the third quarter of the year. We are adding additional capacity for 1.5million lines. We also plan to double revenue generation over the figure of last year, which was over N15.5billion," he said.

M-tel, Momife said, had concluded arrangements to introduce an international roaming service that enables subscribers use the credit pre-loaded in Nigeria, to make calls outside the country.

"M-tel subscribers can also buy credit outside Nigeria and roam on their lines,' he said.

This and other service products like credit sharing, power talk and biz talk for corporate bodies, he said, are some of the innovations of the new management to improve performance.

Momife announced an ambitious programme of strategic change, which he said encompasses organisation redesign and restructuring.

"This programme will give us a structure that would enable us build an organisation that is culturally aligned for commercial engagement, and the challenges of the market place,' he said.

Under the programme, he said, M-Tel would be structured along 'functional lines," rather than the "convoluted bureaucracy inherited from the civil service.

"There will be single reporting centre in the regional offices, and a decentralised structure that empowers regional offices and the functional units.

"Emphasis in our people management framework will change from tenure to performance as the basis for assessment. In other words, we are transforming an under-performing government entity into a linear, focused oprganisation," Momife said.

The Orange Train campaign, which kicked-off in Abuja yesterday, would take top management team to Lagos, Enugu and Kano.

"The Orange Train is our platform for reaching out to the over one million subscribers on the M-tel network, and the many other prospects who need proper information and understanding of the M-tel brand and network.

"We are providing an opportunity for all stakeholders to see, taste and feel M-tel on our home ground, as it were," he said.