Nigeria's Mtel Takes Road Show To Lagos
2005-05-19 10:15:29 | Viewed 686 times
Nigeria's first mobile telephone company, Mtel, has unfolded plans to reciprocate the support of its customers in the nation's former federal capital. It has therefore moved the second leg of the four-city road show tagged Orange Train to Lagos. The was as a result of the encouragement by the loyalty of Lagosians to its products.
Briefing newsmen at the colourful event, Mtel's chief executive, Mr. Edwin Moore Momife, announced that the company's services had been improved in the area.
He said "Lagos is not only the commercial capital of Nigeria but also a key centre of Mtel's operations. We shall forever remain grateful to Lagosians for their support. As a way of reciprocating their support, I am glad to announce, we now have better services in Lagos with more mobile switching centres. Our plan is to generally improve our service in the nation's commercial capital - more lines, more service centres and more distributors. Mtel is ready for Lagos."
He added that although Lagos accounts for over 20 per cent of the company's subscribers and revenue, he believed that the city-state had the capacity to do far more than it is doing presently.
"the Lagos dweller is a sophisticated consumer who buys benefits more than anything else," he told the newsmen. "We want consumers in Lagos to know hat Mtel now offers desired benefits in better network quality, the best tariff and value for money pricing, an increased product range and absolute empathy for the Nigerian consumer.
"Mtel is the most economical of the service providers and the most accessible. We also now offer the additional services that he Lagos consumer desires including Internet access through our GPRS service, text messaging (which did not exist before) as well as the best interconnect with mobile as well as fixed lines. We are also on ground all over the country."
He reaffirmed Mtel's determination to expand capacity in Lagos, Enugu, Abuja and Kaduna, having built the network transmission capability for the expansion programme.
Mr. Momife also said work has reached advanced stage for the re-launch of 090, the company's analogue mobile lines, which he said was the first in the country. about 40,000 of these liens will be re-activated, he said.
Meanwhile, Mtel has promised that the company would have two million subscribers by early next quarter and add the capacity for another 1.5 million lines.
speaking about the redesign and restructuring programme of he company, Mr. Momife said the on-going Strategic change initiative "will give us a structure that would enable us build an Mtel that will culturally aligned for commercial engagement and the challenges of he market place. In essence, we are shedding the cumbersome and bureaucratic civil service orientation."
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