Celtel Launches New Top Up Cards
2004-12-27 00:00:00 | Viewed 4753 times
Mobile phone service provider, Celtel, yesterday introduced new top up cards bearing the company's new identity.
The launch of the cards is in line with on-going re-branding exercise that is being conducted across the company's business in Kenya.
The company's CEO, Mr John McDonald, said introduction of new cards was part of an ongoing re-branding exercise aimed at harmonising the company's look and feel across the 13 markets in Africa.
Celtel inaugurated its operations in the country early last month following its acquisition of a controlling stake in KenCell Communications.
The company subsequently launched an aggressive re-branding exercise, introducing its Pan African brand across all spheres of operations.
The new top up cards retail at Sh300, Sh600, Sh1200 and Sh3000, and will eventually replace the existing stock of KenCell-branded cards.
Bearing Celtel's distinguishing visuals and monetary value on the front face with recharge instructions in English and Kiswahili on the alternate side, the cards have been printed on biodegradable paper, in line with Celtel's commitment to adopting environmentally friendly processes in their operations.
Meanwhile, the company announced that it had brought the Nairobi-Mombasa highway under complete coverage.
The move makes mobile telephone available to subscribers traveling along the busy in-land corridor.
This means that Celtel subscribers can now access the network right across from the port city of Mombasa to Busia -- an important economic lifeline for the Great Lakes region.
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